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Books by Roland Rust






Service Quality(1st Edition)
New Directions in Theory and Practice
by Roland T. Rust, Richard L. Oliver
Hardcover, 294 Pages, Published 1993 by Sage Publications, Inc
ISBN-13: 978-0-8039-4919-5, ISBN: 0-8039-4919-7






E-Service
New Directions in Theory and Practice
by Roland T. Rust, P.K. Kannan
Paperback, 320 Pages, Published 2002 by Routledge
ISBN-13: 978-0-7656-0807-9, ISBN: 0-7656-0807-3






Driving Customer Equity(1st Edition)
How Customer Lifetime Value is Reshaping Corporate Strategy
by Roland T. Rust, Valarie A. Zeithaml, Katherine Newell Lemon
Hardcover, 304 Pages, Published 2000 by Free Press
Mobipocket_Ebook
ISBN-13: 978-0-684-86466-2, ISBN: 0-684-86466-5






Service Quality(1st Edition)
New Directions in Theory and Practice
by Roland T. Rust, Richard L. Oliver
Paperback, 294 Pages, Published 1993 by Sage Publications, Inc
Mobipocket_Ebook
ISBN-13: 978-0-8039-4920-1, ISBN: 0-8039-4920-0






Elementary Statistics Using the TI-83/84 Plus Calculator Plus MyLab Statistics with Pearson eText -- 24 Month Access Card Package(5th Edition)
(What's New in Statistics)
by Mario F. Triola, Robert Powell, Roland Rust
Hardcover, 785 Pages, Published 2018 by Pearson
Student Edition
ISBN-13: 978-0-13-488037-2, ISBN: 0-13-488037-4






Handbook of Service Marketing Research
(Research Handbooks in Business and Management Series)
by Roland T. Rust, Ming-Hui Huang
Paperback, 640 Pages, Published 2015 by Edward Elgar Pub
ISBN-13: 978-1-78347-201-7, ISBN: 1-78347-201-4






Customer Equity Management(1st Edition)
by Katherine N. Lemon, Roland T. Rust, Das Narayandas, Valarie A. Zeithaml, R.T. Rust
Paperback, 576 Pages, Published 2005 by Wharton School Pub
ISBN-13: 978-0-13-141929-2, ISBN: 0-13-141929-3






E-Service(1st Edition)
New Directions in Theory and Practice
by Roland T. Rust, P.K. Kannan
Hardcover, 320 Pages, Published 2002 by Routledge
ISBN-13: 978-0-7656-0806-2, ISBN: 0-7656-0806-5






Return on Quality
Measuring the Financial Impact of Your Company's Quest for Quality
by Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham, Timothy L. Kemingham
Hardcover, 225 Pages, Published 1993 by Probus Professional Pub
ISBN-13: 978-1-55738-547-5, ISBN: 1-55738-547-5






Service Marketing(1st Edition)
by Roland T. Rust, Timothy L. Keiningham, Anthony J. Zahorik
Hardcover, 508 Pages, Published 1996 by Harpercollins
ISBN-13: 978-0-673-99145-4, ISBN: 0-673-99145-8






Driving Customer Equity
How Customer Lifetime Value Is Reshaping Corporate Strategy
by Valarie A. Zeithaml, Roland T. Rust, Katherine N. Lemon
304 Pages, Published 2001 by Free Pr
ISBN-13: 978-0-7432-0590-0, ISBN: 0-7432-0590-1






Customer Equity Management with Software(1st Edition)
by Roland T. Rust, Katherine N. Lemon, Das Narayandas, Valarie A. Zeithaml
Paperback, 324 Pages, Published 2004 by Prentice Hall
ISBN-13: 978-0-13-153560-2, ISBN: 0-13-153560-9






Advertising Media Models
A Practical Guide
by Roland T. Rust, Susan Skog
Hardcover, 159 Pages, Published 1986 by Lexington Books
ISBN-13: 978-0-669-09375-9, ISBN: 0-669-09375-0






Do You Really Want It That Much...more!
by Volker Eichelmann Hrsg, Jonathan Faiers, Roland Rust
Paperback, 80 Pages, Published 1998 by Ursula Blickle Stiftung
Import
ISBN-13: 978-3-930043-13-2, ISBN: 3-930043-13-0






Readings in Service Marketing
by Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham
Hardcover, 365 Pages, Published 1996 by Harpercollins College Div
ISBN-13: 978-0-673-98308-4, ISBN: 0-673-98308-0






The Feeling Economy
How Artificial Intelligence Is Creating the Era of Empathy
by Rust, Roland T., Huang, Ming-Hui
Paperback, 196 Pages, Published 2021 by Palgrave Macmillan
ISBN-13: 978-3-030-52976-5, ISBN: 3-030-52976-2






Handbook of Service Marketing Research
by Roland T. Rust, Ming-Hui Huang
Hardcover, 640 Pages, Published 2014 by Edward Elgar Pub
ISBN-13: 978-0-85793-884-8, ISBN: 0-85793-884-3






The Feeling Economy
How Artificial Intelligence Is Creating the Era of Empathy
by Roland T. Rust, Ming-Hui Huang
179 Pages, Published 2021 by Springer Nature
ISBN-13: 978-3-030-52977-2, ISBN: 3-030-52977-0






Changing Teaching, Changing Schools
(Critical Issues in Educational Leadership Series)
by Frances O'connell Rust , Roland S. Barth
Paperback, 144 Pages, Published 1993 by Teachers College Press
ISBN-13: 978-0-8077-3285-4, ISBN: 0-8077-3285-0






Service Marketing
Insights and Directions (Marketing Science Institute Fast Forward Series)
by Roland T. Rust , Ming-Hui Huang
Paperback, 22 Pages, Published 2012 by Marketing Science Institute
ISBN-13: 978-0-9823877-6-4, ISBN: 0-9823877-6-8



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