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|  | | Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
by Roland Rust, Valarie Zeithaml, Katherine Lemon
Hardcover, 304 Pages, Published 2000 by Free Press
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|  | | Customer Equity Management with Software (Pap/Cdr Edition)
by Roland T. Rust, Katherine N. Lemon, Das Narayandas
Paperback, 324 Pages, Published 2004 by Prentice Hall, Pap/Cdr Edition
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|  | | E-Service: New Directions in Theory and Practice
by Roland T. Rust (Editor), P. K. Kannan (Editor)
Paperback, 320 Pages, Published 2002 by M.E. Sharpe
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|  | | Advertising Media Models: A Practical Guide
by Roland T. Rust
Hardcover, 159 Pages, Published 1986 by Lexington Books
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|  | | Service Marketing
by Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham
Hardcover, 508 Pages, Published 1996 by Harpercollins
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|  | | Readings in Service Marketing
by Roland T. Rust (Compiler), Anthony J. Zahorik (Compiler), Timothy L. Keiningham (Compiler)
Hardcover, 365 Pages, Published 1996 by Harpercollins College Div
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|  | | Do You Really Want It That Much...more!
by Jonathan Faiers, Volker Eichelmann, Roland Rust
Paperback, 80 Pages, Published 1998 by Ursula Blickle Stiftung
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|  | | Service Quality: New Directions in Theory and Practice (1st Edition)
by Roland Rust (Editor), Richard L. Oliver (Editor)
Paperback, 294 Pages, Published 1993 by Sage Publications, Inc, 1st Edition
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|  | | Make Sure All Your Products Are Profitable, 2nd Edition (HBR Article Collection)
by Clayton M. Christensen, Scott Cook, Taddy Hall, John A. Quelch, David Kenny, Mark Gottfredson, Keith Aspinall, Roland T. Rust, Debora Viana Thompson, Rebecca W. Hamilton
Digital, 49 Pages, Published 2006 by Harvard Business Review
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|  | | Defeating Feature Fatigue (HBR OnPoint Enhanced Edition)
by Roland T. Rust, Debora Viana Thompson, Rebecca W. Hamilton
Digital, 12 Pages, Published 2006 by Harvard Business Review
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