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Books by Kasturi Rangan






Going to Market(2nd Edition)
Distribution Systems for Industrial Products
by E. Raymond Corey, Frank V. Cespedes, V. Kasturi Rangan, Frank Raymond
Hardcover, 394 Pages, Published 1989 by Harvard Business School Pr
ISBN-13: 978-0-87584-202-8, ISBN: 0-87584-202-X






Business Solutions for the Global Poor(1st Edition)
Creating Social and Economic Value
by Gustavo Herrero, Brooke Barton, John A. Quelch, V. Kasturi Rangan, V. Kashturi Rangan, C. K. Prahalad, M. A. Herrero
Hardcover, 456 Pages, Published 2007 by Jossey-Bass
ISBN-13: 978-0-7879-8216-4, ISBN: 0-7879-8216-4






Going to Market
Case Studies in Industrial Distribution (Harvard Business School Course Module)
by E. Raymond Corey, Frank V. Cespedes, V. Kasturi Rangan
Paperback, 318 Pages, Published 1989 by Harvard Business School Pr
ISBN-13: 978-0-87584-221-9, ISBN: 0-87584-221-6






Business Marketing Strategy
Cases, Concepts and Applications (Hardcover)
by V. Kasturi Rangan, Benson P. Shapiro, Roland Moriarity
Hardcover, 864 Pages, Published 1994 by Richard D Irwin
ISBN-13: 978-0-256-16911-9, ISBN: 0-256-16911-X






Transforming Your Go-to-Market Strategy(1st Edition)
The Three Disciplines of Channel Management
by V. Kasturi Rangan, Marie Bell
Hardcover, 304 Pages, Published 2006 by Harvard Business Review Press
ISBN-13: 978-1-59139-766-3, ISBN: 1-59139-766-9






Marketing Management Text and Cases(1st Edition)
by Rajiv Lal, John A. Quelch, V. Kasturi Rangan
Hardcover, 512 Pages, Published 2004 by Mcgraw-Hill/Irwin
ISBN-13: 978-0-07-296762-3, ISBN: 0-07-296762-5






Business Marketing Strategy
Concepts and Applications (MCGRAW HILL/IRWIN SERIES IN MARKETING)
by V. Kasturi Rangan, Benson P. Shapiro, Gerard Meurant, Philip Wexler, Jeffrey M. Lemm, Shayne C. Gad
Paperback, 192 Pages, Published 1995 by Richard D Irwin
ISBN-13: 978-0-256-16910-2, ISBN: 0-256-16910-1






Problems and Cases in Healthcare Marketing(1st Edition)
by John A. Quelch, John Timothy Gourville, V. Kasturi Rangan
Hardcover, 448 Pages, Published 2004 by Mcgraw-Hill/Irwin
ISBN-13: 978-0-07-288776-1, ISBN: 0-07-288776-1






Marketing Management Text and Cases
by Rajiv Lal, John A. Quelch, V.Kasturi Rangan
Paperback, 812 Pages, Published 2004 by Mcgraw Hill Higher Education
ISBN-13: 978-0-07-124218-9, ISBN: 0-07-124218-X






Going to Market
Distribution Systems for Industrial Products
by E. Raymond Corey , Frank V. Cespedes , V. Kasturi Rangan
Hardcover, Published 1989 by Harvard Business School Press
ISBN-13: 978-0-87584-222-6, ISBN: 0-87584-222-4






The Five Most Important Questions You Will Ever Ask About Your Organization
by Peter Ferdinand Drucker , 彼得·德鲁克 , James C. Collins , James Kouzes , Judith Rodin , V. Kasturi Rangan
Paperback, 144 Pages, Published 2008 by Jossey-Bass
ISBN-13: 978-0-470-22756-5, ISBN: 0-470-22756-7

All Authors

Kasturi Rangan

Frank Cespedes

Raymond Corey

Benson Shapiro

John Quelch

Brooke Barton

Gustavo Herrero

Moriarity, Rowland T., Jr. (author)

Marie Bell

Moriarity, Rowland T., Jr


All Bindings

Hardcover

Paperback

Unknown


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2nd Edition


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2008

2007

2006

2004

1995

1994

1989




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