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Business Marketing Strategy
Cases, Concepts and Applications (Hardcover)
by V. Kasturi Rangan, Benson P. Shapiro, Roland Moriarity
Hardcover, 864 Pages, Published 1994 by Richard D Irwin
ISBN-13: 978-0-256-16911-9, ISBN: 0-256-16911-X






Transforming Your Go-to-Market Strategy(1st Edition)
The Three Disciplines of Channel Management
by V. Kasturi Rangan , Marie Bell
Hardcover, 304 Pages, Published 2006 by Harvard Business Review Press
ISBN-13: 978-1-59139-766-3, ISBN: 1-59139-766-9






Marketing Management Text and Cases(1st Edition)
by Rajiv Lal , John A. Quelch , V. Kasturi Rangan
Hardcover, 512 Pages, Published 2004 by Mcgraw-Hill/Irwin
ISBN-13: 978-0-07-296762-3, ISBN: 0-07-296762-5






Business Marketing Strategy
Concepts and Applications (MCGRAW HILL/IRWIN SERIES IN MARKETING)
by V. Kasturi Rangan , Benson P. Shapiro , Gerard Meurant , Philip Wexler , Jeffrey M. Lemm , Shayne C. Gad
Paperback, 192 Pages, Published 1995 by Richard D Irwin
ISBN-13: 978-0-256-16910-2, ISBN: 0-256-16910-1






Marketing Management
Text and Cases (MCGRAW HILL/IRWIN SERIES IN MARKETING)
by John A. Quelch , Thomas J. Kosnik , Robert J. Dolan
Hardcover, 960 Pages, Published 1993 by Richard D Irwin
ISBN-13: 978-0-256-10955-9, ISBN: 0-256-10955-9






Going to Market(2nd Edition)
Distribution Systems for Industrial Products
by E. Raymond Corey , Frank V. Cespedes , V. Kasturi Rangan , Frank Raymond
Hardcover, 394 Pages, Published 1989 by Harvard Business School Pr
ISBN-13: 978-0-87584-202-8, ISBN: 0-87584-202-X






Business Solutions for the Global Poor
Creating Social and Economic Value
by V. Kashturi Rangan , John A. Quelch , Gustavo Herrero , Brooke Barton
450 Pages, Published 2007 by John Wiley & Sons
ISBN-13: 978-0-7879-8854-8, ISBN: 0-7879-8854-5






Routledge Studies in Entrepreneurship Ser.
Social Entrepreneurship and Business Ethics : Understanding the Contribution and Normative Ambivalence of Purpose-Driven Venturing
by Anica Zeyen , Markus Beckmann
254 Pages, Published 2018 by Routledge
ISBN-13: 978-1-351-62652-1, ISBN: 1-351-62652-3






Aid on the Edge of Chaos
Rethinking International Cooperation in a Complex World
by Ben Ramalingam
Paperback, 471 Pages, Published 2013
ISBN-13: 978-0-19-150343-6, ISBN: 0-19-150343-6






Responsible Marketing
by O. A. J. Mascarenhas
594 Pages, Published 2007 by Lulu.Com
ISBN-13: 978-0-615-14305-7, ISBN: 0-615-14305-9

All Authors

Moriarity, Rowland T., Jr. (author)

Benson Shapiro

Kasturi Rangan




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