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Books by John Quelch






Choice Matters
How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care)
by Gordon T. Moore, Emily C. Boudreau, John A. Quelch
Paperback, 264 Pages, Published 2018 by Oxford University Press
ISBN-13: 978-0-19-088613-4, ISBN: 0-19-088613-7






Greater Good(1st Edition)
How Good Marketing Makes for Better Democracy
by John A. Quelch, Katherine E. Jocz
Hardcover, 339 Pages, Published 2008 by Harvard Business Review Press
ISBN-13: 978-1-4221-1735-4, ISBN: 1-4221-1735-9






Marketing Management Text and Cases(1st Edition)
by Rajiv Lal, John A. Quelch, V. Kasturi Rangan
Hardcover, 512 Pages, Published 2004 by Mcgraw-Hill/Irwin
ISBN-13: 978-0-07-296762-3, ISBN: 0-07-296762-5






Cases in Strategic Marketing Management(1st Edition)
Business Strategies in Muslim Countries
by John A. Quelch
Paperback, 178 Pages, Published 2000 by Pearson College Div
ISBN-13: 978-0-13-028357-3, ISBN: 0-13-028357-6






The New Global Brands(1st Edition)
Managing Non-Government Organizations in the 21st Century
by Dr. John A. Quelch, Nathalie Laidler-Kylander, Laidler-Kylander Quelch
Hardcover, 336 Pages, Published 2005 by South-Western College Pub
ISBN-13: 978-0-324-32023-7, ISBN: 0-324-32023-X






Marketing Management
Text and Cases (MCGRAW HILL/IRWIN SERIES IN MARKETING)
by John A. Quelch, Thomas J. Kosnik, Robert J. Dolan
Hardcover, 960 Pages, Published 1993 by Richard D Irwin
ISBN-13: 978-0-256-10955-9, ISBN: 0-256-10955-9






The Marketing Challenge of Europe 1992
by John A. Quelch, Robert Dow Buzzell, Eric R. Salama
Paperback, 422 Pages, Published 1990 by Addison-Wesley
ISBN-13: 978-0-201-56400-6, ISBN: 0-201-56400-9






Problems and Cases in Healthcare Marketing(1st Edition)
by John A. Quelch, John Timothy Gourville, V. Kasturi Rangan
Hardcover, 448 Pages, Published 2004 by Mcgraw-Hill/Irwin
ISBN-13: 978-0-07-288776-1, ISBN: 0-07-288776-1






Cases in Strategic Marketing Management(1st Edition)
Business Strategies in Latin America
by John A. Quelch, Guillermo J. D'andrea
Paperback, 280 Pages, Published 2000 by Prentice Hall
ISBN-13: 978-0-13-089490-8, ISBN: 0-13-089490-7






Global Marketing Management(4th Edition)
by John A. Quelch, Christopher A. Bartlett, Robert D. Buzzell
Paperback, 720 Pages, Published 1998 by Prentice Hall
ISBN-13: 978-0-201-35062-3, ISBN: 0-201-35062-9






All Business Is Local
Why Place Matters More Than Ever in a Global, Virtual World
by John A. Quelch, Katherine E. Jocz
Hardcover, 256 Pages, Published 2012 by Portfolio
Mobipocket_Ebook
ISBN-13: 978-1-59184-465-5, ISBN: 1-59184-465-7






Global Marketing Management(3rd Edition)
Cases and Readings
by Robert Dow Buzzell, Christopher A. Bartlett, John A. Quelch
Paperback, 672 Pages, Published 1995 by Addison-Wesley Pub (Sd)
ISBN-13: 978-0-201-53972-1, ISBN: 0-201-53972-1






Ethics in Marketing
by N. Craig Smith, John A. Quelch
Paperback, 848 Pages, Published 1992 by Richard D Irwin
ISBN-13: 978-0-256-10894-1, ISBN: 0-256-10894-3






Consumers, Corporations, and Public Health(1st Edition)
A Case-Based Approach to Sustainable Business
by John A. Quelch
Paperback, 392 Pages, Published 2016 by Oxford University Press
ISBN-13: 978-0-19-023512-3, ISBN: 0-19-023512-8






Global Marketing Management(1st Edition)
A Casebook
by Dr. John A. Quelch, Christopher A. Bartlett
Paperback, 688 Pages, Published 2005 by Cengage Learning
ISBN-13: 978-0-324-32284-2, ISBN: 0-324-32284-4






Harvard Business Review on Brand Management(1st Edition)
(Harvard Business Review Paperback Series)
by David A. Aaker, Erich Joachimsthaler, John Quelch, David Harding, Harvard Business Review, Regina Fazio Maruca, David Kenny, Vijay Vishwanath, Mark Jonathan
Paperback, 204 Pages, Published 1999 by Harvard Business Press
ISBN-13: 978-1-57851-144-0, ISBN: 1-57851-144-5






All Business is Local
Why Place Matters More Than Ever in a Global, Virtual World
by John A. Quelch, Katherine E. Jocz
Paperback, 256 Pages, Published 2012 by Penguin Books Ltd
ISBN-13: 978-0-241-96164-3, ISBN: 0-241-96164-5






Cases in Product Management
(Mcgraw Hill/Irwin Series in Marketing)
by John A. Quelch
Paperback, 576 Pages, Published 1994 by Richard D Irwin
ISBN-13: 978-0-256-16347-6, ISBN: 0-256-16347-2






Cases in European Marketing Management
(MCGRAW HILL/IRWIN SERIES IN MARKETING)
by John A. Quelch, Sandra Vandermerwe, Kamran Kashani
Paperback, 525 Pages, Published 1994 by Richard D Irwin
ISBN-13: 978-0-256-15722-2, ISBN: 0-256-15722-7






The Global Market(1st Edition)
Developing a Strategy to Manage Across Borders
by John A. Quelch, Rohit Deshpande, Deshpande Quelch
Hardcover, 432 Pages, Published 2004 by Jossey-Bass
ISBN-13: 978-0-7879-6857-1, ISBN: 0-7879-6857-9



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