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Books 1 - 10 of 15 | Previous | Next


Services Marketing in Asia - A Case Book
by Jochen Wirtz, Christopher Lovelock
Paperback, 472 Pages, Published 2005 by Prentice Hall

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Services Marketing (Prentice-Hall Series in Marketing) (6th Edition)
by Christopher Lovelock, Jochen Wirtz
Hardcover, 672 Pages, Published 2006 by Prentice Hall, 6th Edition

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Services Marketing in Asia, Second Edition (2nd Edition)
by Christopher Lovelock, Jochen Wirtz, Hean Tat Keh, Xiongwen Lu
Paperback, 720 Pages, Published by Prentice Hall, 2nd Edition

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Essentials of Services Marketing - (1st Edition)
by Christopher Lovelock, Jochen Wirtz, Patricia Chew
Paperback, 600 Pages, Published 2008 by Pearson Education, 1st Edition

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Services Marketing: People, Technology, Strategy
by Christopher & Wirtz, Jochen Lovelock
Paperback, Published 2005 by Pearson Education

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Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines (International Student Ed Edition)
by Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar
Hardcover, 248 Pages, Published 2005 by McGraw-Hill Education (Asia), International Student Ed Edition

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Services Marketing People - Technology - Strategy (Custom Edition For University of Central Florida) (5th Edition)
by Christopher Lovelock / Jochen Wirtz
Paperback, Published 2004 by Pearson Custom Publishing, 5th Edition

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Perceived fairness of demand-based pricing for restaurants: variable pricing in restaurants--for example, by day part or weekends versus weekdays--is likely ... Hotel & Restaurant Administration Quarterly
by Sheryl E. Kimes, Jochen Wirtz
Digital, 15 Pages, Published 2002 by Cornell University

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An Empirical Study on Internet-based Business-to-Business E-commerce in Singapore.(Industry Overview)(Statistical Data Included): An article from: Singapore Management Review
by Jochen Wirtz, Wong Poh Kam
Digital, Published 2001 by Singapore Institute of Management

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The effect of meal pace on customer satisfaction.(analysis of restaurant management): An article from: Cornell Hotel & Restaurant Administration Quarterly
by Breffni M. Noone, Sheryl E. Kimes, Anna S. Mattila, Jochen Wirtz
Digital, 26 Pages, Published 2007 by Thomson Gale

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