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Books by Jochen Wirtz






Services Marketing(8th Edition)
People, Technology, Strategy (Eighth Edition)
by Christopher H. Lovelock, Lovelock Jochen Wirtz, Jochen Wirtz, World Scientific
Paperback, 800 Pages, Published 2016 by World Scientific Publishing (Us)
ISBN-13: 978-1-944659-01-1, ISBN: 1-944659-01-3






Service Marketing Communications
(Winning in Service Markets Series)
by Jochen Wirtz
Paperback, 82 Pages, Published 2017 by World Scientific Professional
ISBN-13: 978-1-944659-21-9, ISBN: 1-944659-21-8






Winning in Service Markets
Success through People, Technology and Strategy
by Jochen Wirtz
Paperback, 704 Pages, Published 2016 by Ws Professional
ISBN-13: 978-1-944659-05-9, ISBN: 1-944659-05-6






Services Marketing(7th Edition)
People, Technology, Strategy
by Christopher H. Lovelock, Jochen Wirtz
Hardcover, 648 Pages, Published 2014 by Pearson
ISBN-13: 978-0-13-412390-5, ISBN: 0-13-412390-5






Managing Customer Relationships and Building Loyalty
(Winning In Service Markets Series)
by Jochen Wirtz
Paperback, 75 Pages, Published 2017 by World Scientific Professional
ISBN-13: 978-1-944659-36-3, ISBN: 1-944659-36-6






Pricing Services and Revenue Management
(Winning in Service Markets Series)
by Jochen Wirtz
Paperback, 69 Pages, Published 2017 by World Scientific Professional
ISBN-13: 978-1-944659-18-9, ISBN: 1-944659-18-8






Building a World Class Service Organization
by Jochen Wirtz
Paperback, 34 Pages, Published 2017 by World Scientific Professional
ISBN-13: 978-1-944659-45-5, ISBN: 1-944659-45-5






Balancing Capacity and Demand of Service Operations
(Winning in Service Markets Series)
by Jochen Wirtz
Paperback, 55 Pages, Published 2017 by World Scientific Publishing Co Inc (Usa)
ISBN-13: 978-1-944659-27-1, ISBN: 1-944659-27-7






Service Quality And Productivity Management
(Winning In Service Markets Series)
by Jochen Wirtz
Paperback, 79 Pages, Published 2017 by World Scientific Publishing Co Inc (Usa)
ISBN-13: 978-1-944659-42-4, ISBN: 1-944659-42-0






Crafting the Service Environment
(Winning in Service Markets Series)
by Jochen Wirtz
Paperback, 57 Pages, Published 2017 by World Scientific Publishing Co Inc (Usa)
ISBN-13: 978-1-944659-30-1, ISBN: 1-944659-30-7






Services Marketing(6th Edition)
by Christopher H. Lovelock, Jochen Wirtz, Cram101 Textbook Reviews, Wirtz Lovelock
Hardcover, 672 Pages, Published 2006 by Prentice Hall
ISBN-13: 978-0-13-187552-4, ISBN: 0-13-187552-3






Essentials of Services Marketing,(4th Edition)
[GLOBAL EDITION]
by Jochen Wirtz, Christopher Lovelock, Patricia Chew
Paperback, 680 Pages, Published 2022 by Pearson Education Limited Jun 2022
ISBN-13: 978-1-292-42519-1, ISBN: 1-292-42519-9






Services Marketing(9th Edition)
People, Technology, Strategy (Ninth Edition) (Paperback)
by Jochen Wirtz, Christopher Lovelock
Paperback, 684 Pages, Published 2021 by World Scientific Publishing Company
ISBN-13: 978-1-944659-82-0, ISBN: 1-944659-82-X






Services Marketing(5th Edition)
by Christopher H. Lovelock, Jochen Wirtz
Hardcover, 672 Pages, Published 2003 by Prentice Hall
ISBN-13: 978-0-13-113865-0, ISBN: 0-13-113865-0






Managing People for Service Advantage
(Winning in Service Markets Series)
by Jochen Wirtz
Paperback, 91 Pages, Published 2017 by World Scientific Professional
ISBN-13: 978-1-944659-33-2, ISBN: 1-944659-33-1






Positioning Services in Competitive Markets
(Winning in Service Markets Series)
by Jochen Wirtz
Paperback, 50 Pages, Published 2017 by World Scientific Professional
ISBN-13: 978-1-944659-12-7, ISBN: 1-944659-12-9






Designing Complaint Handling And Service Recovery Strategies
(Winning In Service Markets Series)
by Jochen Wirtz
Paperback, 72 Pages, Published 2017 by World Scientific Publishing Co Inc (Usa)
ISBN-13: 978-1-944659-39-4, ISBN: 1-944659-39-0






Designing Customer Service Processes
(Winning in Service Markets)
by Jochen Wirtz
Paperback, 64 Pages, Published 2017 by World Scientific Publishing Co
ISBN-13: 978-1-944659-24-0, ISBN: 1-944659-24-2






Understanding Service Consumers
(Winning In Service Markets Series)
by Jochen Wirtz
Paperback, 56 Pages, Published 2017 by World Scientific Pub Co Inc
ISBN-13: 978-1-944659-09-7, ISBN: 1-944659-09-9






Developing Service Products and Brands
(Winning in Service Markets Series)
by Jochen Wirtz
Paperback, 54 Pages, Published 2017 by World Scientific Professional
ISBN-13: 978-1-944659-15-8, ISBN: 1-944659-15-3



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