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Books by Robert Palmatier






Marketing Analytics
Based on First Principles (Paperback)
by Robert W. Palmatier, J. Andrew Petersen, Frank Germann
Paperback, 432 Pages, Published 2022 by Bloomsbury Publishing Plc, United Kingdom
ISBN-13: 978-1-352-01319-1, ISBN: 1-352-01319-3






Marketing Channel Strategy(9th Edition)
An Omni-Channel Approach -International Student Edition
by Robert W. Palmatier, Eugene Sivadas, Louis W. Stern
Paperback, 402 Pages, Published 2019 by Routledge
ISBN-13: 978-0-367-82123-4, ISBN: 0-367-82123-0






Marketing Channel Strategy(9th Edition)
An Omni-Channel Approach
by Robert W. Palmatier, Louis W. Stern, Eugene Sivadas
Paperback, 402 Pages, Published 2019 by Routledge
ISBN-13: 978-0-367-26209-9, ISBN: 0-367-26209-6






Marketing Channel Strategy(9th Edition)
An Omni-Channel Approach
by Robert W. Palmatier, Louis W. Stern, Eugene Sivadas
Hardcover, 402 Pages, Published 2019 by Routledge
ISBN-13: 978-1-138-59393-0, ISBN: 1-138-59393-1






Marketing Strategy(1st Edition)
Based on First Principles and Data Analytics
by Robert W. Palmatier, Shrihari Sridhar
Paperback, 288 Pages, Published 2017 by Palgrave
ISBN-13: 978-1-137-52623-6, ISBN: 1-137-52623-8






Handbook on Customer Centricity
Strategies for Building a Customer-Centric Organization (Research Handbooks in Business and Management)
by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee
Hardcover, 384 Pages, Published 2019 by Edward Elgar Pub
ISBN-13: 978-1-78811-359-5, ISBN: 1-78811-359-4






Relationship Marketing in the Digital Age(1st Edition)
(Routledge Studies in Marketing)
by Robert W. Palmatier, Lena Steinhoff
Hardcover, 264 Pages, Published 2019 by Routledge
ISBN-13: 978-1-138-31002-5, ISBN: 1-138-31002-6






Relationship Marketing
(Marketing Science Institute (MSI) Relevant Knowlege Series)
by Robert W. Palmatier
Paperback, 142 Pages, Published 2008 by Marketing Science Institute
ISBN-13: 978-0-9657114-9-4, ISBN: 0-9657114-9-8






Marketing Strategy(2nd Edition)
Based on First Principles and Data Analytics (Paperback)
by Palmatier Robert, Sridhar S. Palmatier
Paperback, 350 Pages, Published 2021 by Macmillan Education Uk 2021-02-05, London
ISBN-13: 978-1-352-01146-3, ISBN: 1-352-01146-8






Marketing Analytics
by Robert W. Palmatier, Frank Germann, J. Andrew Petersen
Published 2022 by A&C Black
ISBN-13: 978-1-350-31841-0, ISBN: 1-350-31841-8






Marketing Analytics
Based on First Principles
by Robert W. Palmatier, Frank Germann, J. Andrew Petersen
424 Pages, Published 2022 by Bloomsbury Academic
ISBN-13: 978-1-352-01321-4, ISBN: 1-352-01321-5






Marketing Analytics
Based on First Principles
by Robert W. Palmatier, J. Andrew Petersen, Frank Germann
432 Pages, Published 2022 by Bloomsbury Publishing
ISBN-13: 978-1-350-31840-3, ISBN: 1-350-31840-X






Relationship Marketing in the Digital Age
by Robert W. Palmatier, Lena Steinhoff
Paperback, 244 Pages, Published 2021 by Taylor & Francis Ltd, United Kingdom
ISBN-13: 978-0-367-78692-2, ISBN: 0-367-78692-3






Marketing Strategy
Based on First Principles and Data Analytics
by Robert W. Palmatier, Shrihari Sridhar
350 Pages, Published 2020 by Bloomsbury Publishing
ISBN-13: 978-1-352-01147-0, ISBN: 1-352-01147-6






Marketing Strategy
Based on First Principles and Data Analytics
by Robert W. Palmatier, Shrihari Sridhar
350 Pages, Published 2020 by Bloomsbury Publishing
ISBN-13: 978-1-350-30528-1, ISBN: 1-350-30528-6






Relationship Marketing in the Digital Age
by Robert W. Palmatier, Lena Steinhoff
244 Pages, Published 2019 by Routledge
ISBN-13: 978-1-351-38823-8, ISBN: 1-351-38823-1






Marketing Channel Strategy
An Omni-Channel Approach
by Robert W. Palmatier, Eugene Sivadas, Louis W. Stern
374 Pages, Published 2019 by Routledge
ISBN-13: 978-1-00-064999-4, ISBN: 1-00-064999-7






Handbook on Customer Centricity
Strategies for Building a Customer-Centric Organization
by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee
384 Pages, Published 2019 by Edward Elgar Publishing
ISBN-13: 978-1-78811-360-1, ISBN: 1-78811-360-8






Strategic Marketing Management
by Brian Murk Wood, Philip Kotler, Kevin Keller, Robert W. Palmatier, Louis W. Stern, Roger Best
Paperback, 464 Pages, Published 2016 by Pearson Learning Solutions
ISBN-13: 978-1-269-83278-6, ISBN: 1-269-83278-6






Marketing Channel Strategy(8th Edition)
An Omni-Channel Approach
by Robert W. Palmatier, Louis W. Stern, Adel El-Ansary, Erin Anderson, Louis Stern, Anne Coughlan, Adel I. Ansary
Paperback, 496 Pages, Published 2016 by Routledge
ISBN-13: 978-0-13-335708-0, ISBN: 0-13-335708-2



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