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Handbook on Customer Centricity
Strategies for Building a Customer-Centric Organization (Research Handbooks in Business and Management)
by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee
Hardcover, 384 Pages, Published 2019 by Edward Elgar Pub
ISBN-13: 978-1-78811-359-5, ISBN: 1-78811-359-4






Marketing Analytics
Based on First Principles (Paperback)
by Robert W. Palmatier, J. Andrew Petersen, Frank Germann
Paperback, 432 Pages, Published 2022 by Bloomsbury Publishing Plc, United Kingdom
ISBN-13: 978-1-352-01319-1, ISBN: 1-352-01319-3






Marketing Channel Strategy(9th Edition)
An Omni-Channel Approach -International Student Edition
by Robert W. Palmatier, Eugene Sivadas, Louis W. Stern
Paperback, 402 Pages, Published 2019 by Routledge
ISBN-13: 978-0-367-82123-4, ISBN: 0-367-82123-0






Marketing Channel Strategy(9th Edition)
An Omni-Channel Approach
by Robert W. Palmatier, Louis W. Stern, Eugene Sivadas
Paperback, 402 Pages, Published 2019 by Routledge
ISBN-13: 978-0-367-26209-9, ISBN: 0-367-26209-6






Marketing Strategy(1st Edition)
Based on First Principles and Data Analytics
by Robert W. Palmatier, Shrihari Sridhar
Paperback, 288 Pages, Published 2017 by Palgrave
ISBN-13: 978-1-137-52623-6, ISBN: 1-137-52623-8






Marketing Channel Strategy(9th Edition)
An Omni-Channel Approach
by Robert W. Palmatier, Louis W. Stern, Eugene Sivadas
Hardcover, 402 Pages, Published 2019 by Routledge
ISBN-13: 978-1-138-59393-0, ISBN: 1-138-59393-1






Relationship Marketing in the Digital Age(1st Edition)
(Routledge Studies in Marketing)
by Robert W. Palmatier, Lena Steinhoff
Hardcover, 264 Pages, Published 2019 by Routledge
ISBN-13: 978-1-138-31002-5, ISBN: 1-138-31002-6






Relationship Marketing
(Marketing Science Institute (MSI) Relevant Knowlege Series)
by Robert W. Palmatier
Paperback, 142 Pages, Published 2008 by Marketing Science Institute
ISBN-13: 978-0-9657114-9-4, ISBN: 0-9657114-9-8






Marketing Analytics
Based on First Principles
by Robert W. Palmatier, J. Andrew Petersen, Frank Germann
432 Pages, Published 2022 by Bloomsbury Publishing
ISBN-13: 978-1-350-31840-3, ISBN: 1-350-31840-X






Marketing Analytics
Based on First Principles
by Robert W. Palmatier, Frank Germann, J. Andrew Petersen
424 Pages, Published 2022 by Bloomsbury Academic
ISBN-13: 978-1-352-01321-4, ISBN: 1-352-01321-5






Marketing Analytics
by Robert W. Palmatier, Frank Germann, J. Andrew Petersen
Published 2022 by A&C Black
ISBN-13: 978-1-350-31841-0, ISBN: 1-350-31841-8






Relationship Marketing in the Digital Age
by Robert W. Palmatier, Lena Steinhoff
Paperback, 244 Pages, Published 2021 by Taylor & Francis Ltd, United Kingdom
ISBN-13: 978-0-367-78692-2, ISBN: 0-367-78692-3






Marketing Strategy
Based on First Principles and Data Analytics
by Robert W. Palmatier, Shrihari Sridhar
350 Pages, Published 2020 by Bloomsbury Publishing
ISBN-13: 978-1-350-30528-1, ISBN: 1-350-30528-6






Marketing Strategy
Based on First Principles and Data Analytics
by Robert W. Palmatier, Shrihari Sridhar
350 Pages, Published 2020 by Bloomsbury Publishing
ISBN-13: 978-1-352-01147-0, ISBN: 1-352-01147-6






Handbook on Customer Centricity
Strategies for Building a Customer-Centric Organization
by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee
384 Pages, Published 2019 by Edward Elgar Publishing
ISBN-13: 978-1-78811-360-1, ISBN: 1-78811-360-8






Relationship Marketing in the Digital Age
by Robert W. Palmatier, Lena Steinhoff
244 Pages, Published 2019 by Routledge
ISBN-13: 978-1-351-38823-8, ISBN: 1-351-38823-1






Marketing Channel Strategy
An Omni-Channel Approach
by Robert W. Palmatier, Eugene Sivadas, Louis W. Stern
374 Pages, Published 2019 by Routledge
ISBN-13: 978-1-00-064999-4, ISBN: 1-00-064999-7






Strategic Marketing Management
by Brian Murk Wood, Philip Kotler, Kevin Keller, Robert W. Palmatier, Louis W. Stern, Roger Best
Paperback, 464 Pages, Published 2016 by Pearson Learning Solutions
ISBN-13: 978-1-269-83278-6, ISBN: 1-269-83278-6






Marketing Channel Strategy(8th Edition)
An Omni-Channel Approach
by Louis W. Stern, Robert W. Palmatier, Adel El-Ansary, Erin Anderson
Digital, 496 Pages, Published 2016 by Routledge
ISBN-13: 978-1-315-50643-2, ISBN: 1-315-50643-2






Marketing Channel Strategy(8th Edition)
An Omni-Channel Approach
by Robert W. Palmatier, Louis W. Stern, Adel El-Ansary, Erin Anderson, Louis Stern, Anne Coughlan, Adel I. Ansary
Paperback, 496 Pages, Published 2016 by Routledge
ISBN-13: 978-0-13-335708-0, ISBN: 0-13-335708-2






The Intelligent Marketer's Guide to Data Privacy(1st Edition)
The Impact of Big Data on Customer Trust
by Robert W. Palmatier, Kelly D. Martin
Hardcover, 192 Pages, Published 2019 by Palgrave Macmillan
ISBN-13: 978-3-030-03723-9, ISBN: 3-030-03723-1






Customer Engagement Marketing(1st Edition)
by Robert W. Palmatier, V. Kumar, Colleen M. Harmeling
Hardcover, 328 Pages, Published 2017 by Palgrave Macmillan
ISBN-13: 978-3-319-61984-2, ISBN: 3-319-61984-5

All Authors

Robert Palmatier

Louis Stern

Eugene Sivadas

Andrew Petersen

Frank Germann

Shrihari Sridhar

Lena Steinhoff

Ju-Yeon Lee

Christine Moorman

Adel El-Ansary


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All Years

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1993 - 1999

1987 - 1993

1969 - 1975


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