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Books by Robert Dow Buzzell






Marketing Research and Information Systems
Text and Cases
by Buzzell Robert Dow, R. Brown, D. Cox
Textbook Binding, 800 Pages, Published 1969 by Mcgraw Hill Text
ISBN-13: 978-0-07-009475-8, ISBN: 0-07-009475-6






The PIMS Principle(1st Edition)
Linking Strategy to Performance
by Robert Dow Buzzell, Bradley T. Gale
Hardcover, 322 Pages, Published 1987 by The Free Press
ISBN-13: 978-0-02-904430-8, ISBN: 0-02-904430-8






Strategic marketing
by John F. Cady, Robert Dow Buzzell
Hardcover, 664 Pages, Published 1986 by Little, Brown
ISBN-13: 978-0-316-12328-0, ISBN: 0-316-12328-5






Instructor's manual to accompany Strategic marketing
by John F. Cady, Robert Dow Buzzell
505 Pages, Published 1986 by Little, Brown
ISBN-13: 978-0-316-12329-7, ISBN: 0-316-12329-3






Marketing(2nd Edition)
a contemporary analysis
by Robert Dow Buzzell, R. E. Nourse, J. B. Matthews, Theodore Levitt
Hardcover, 776 Pages, Published 1972 by Mcgraw-Hill
ISBN-13: 978-0-07-009477-2, ISBN: 0-07-009477-2






Global Marketing Management. International. the Student Version Global Marketing Management, International Student Version(5th Edition)
by Masaaki Kotabe, Kristiaan Helsen, Kotabe/Helsen, Robert Dow Buzzell
Paperback, 744 Pages, Published 2010 by John Wiley & Sons
ISBN-13: 978-0-470-50574-8, ISBN: 0-470-50574-5






The Profit Impact of Marketing Strategy Project
Retrospect and Prospects
by Paul W. Farris, Michael J. Moore, Robert Dow Buzzell, Robert Powell
Hardcover, 326 Pages, Published 2005 by Cambridge University Press
ISBN-13: 978-0-521-84053-8, ISBN: 0-521-84053-8






Global Marketing Management(3rd Edition)
Cases and Readings
by Robert Dow Buzzell, Christopher A. Bartlett, John A. Quelch
Paperback, 672 Pages, Published 1995 by Addison-Wesley Pub (Sd)
ISBN-13: 978-0-201-53972-1, ISBN: 0-201-53972-1






Global Marketing Management
A Strategic Perspective
by Brian Toyne, Robert Dow Buzzell
Paperback, 1,050 Pages, Published 1993 by Allyn & Bacon
ISBN-13: 978-0-205-13643-8, ISBN: 0-205-13643-5






East European Update
by John A. Quelch, Robert Dow Buzzell, Eric Salama
32 Pages, Published 1991
ISBN-13: 978-0-201-54752-8, ISBN: 0-201-54752-X






Global Marketing Management(2nd Edition)
Cases and Readings,
by Robert Dow Buzzell, Christopher A. Bartlett, John A. Quelch
Paperback, 751 Pages, Published 1991 by Addison Wesley Longman Publishing Co
ISBN-13: 978-0-201-54280-6, ISBN: 0-201-54280-3






The Marketing Challenge of Europe 1992
by John A. Quelch, Robert Dow Buzzell, Eric R. Salama
Paperback, 422 Pages, Published 1990 by Addison-Wesley
ISBN-13: 978-0-201-56400-6, ISBN: 0-201-56400-9






Transparency Masters
by Robert Dow Buzzell
Published 1972
ISBN-13: 978-0-07-009479-6, ISBN: 0-07-009479-9






Leaders advantages
breakthrough thinking skills to master five points(Chinese Edition) LING DAO ZHE DE YOU SHI : ZHANG WO SI WEI TU PO DIAN DE 5 GE JI QIAO
by Robert Dow Buzzell, Bradley T. Gale
320 Pages, Published 1999 by Huaxia Publishing House
ISBN-13: 978-7-5080-2081-5, ISBN: 7-5080-2081-2






Das PIMS-Programm
Strategien und Unternehmenserfolg (German Edition)
by Bradley T. Gale, Robert D. Buzzell
Hardcover, 256 Pages, Published 1989 by Gabler Verlag
ISBN-13: 978-3-409-13343-2, ISBN: 3-409-13343-7






Europe, le défi marketing
by John A. Quelch, Robert Dow Buzzell, Eric R. Salama
469 Pages, Published 1992
ISBN-13: 978-2-7296-0309-0, ISBN: 2-7296-0309-3






Marketing per l'Europa
by John A. Quelch, Robert Dow Buzzell, Eric R. Salama
398 Pages, Published 1990
ISBN-13: 978-88-453-0420-0, ISBN: 88-453-0420-5






I princìpi PIMS. L'impatto sul profilo della strategia di mercato
by Robert Dow Buzzell, T. Gale Bradley, C. Carcano, Piercarlo Ceccarelli
Paperback, 405 Pages, Published 1988 by Sperling & Kupfer
ISBN-13: 978-88-200-0801-7, ISBN: 88-200-0801-7






Mercadeo en la era electrónica
Simposio de investigación auspiciado por\r\nHarvard Business School
by Robert Dow Buzzell
304 Pages, Published 1988
ISBN-13: 978-958-04-0359-3, ISBN: 958-04-0359-7






Mercadotecnia
un análisis contemporáneo
by Robert Dow Buzzell
911 Pages, Published 1979
ISBN-13: 978-968-26-0061-6, ISBN: 968-26-0061-8



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