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Books by Ned Roberto






Measuring Marketing(1st Edition)
103 Key Metrics Every Marketer Needs [Paperback]
by John A. Davis, Philip Kotler, Ned Roberto
Paperback, 440 Pages, Published 2006 by Wiley
ISBN-13: 978-0-470-82132-9, ISBN: 0-470-82132-9






Social Marketing(Illustrated)
by Philip Kotler, Eduardo L. Roberto, Ned Roberto
Hardcover, 401 Pages, Published 1989 by Free Press
ISBN-13: 978-0-02-918461-5, ISBN: 0-02-918461-4






Strategic decision-making in a social program
The case of family-planning diffusion
by Ned Roberto, Eduardo L. Roberto
182 Pages, Published 1975 by Lexington Books
ISBN-13: 978-0-669-96040-2, ISBN: 0-669-96040-3






Migration and the Making of Industrial São Paulo
by Dr Paulo Fontes, Barbara Weinstein, Ned Sublette
Paperback, 304 Pages, Published 2016 by Duke University Press Books
ISBN-13: 978-0-8223-6134-3, ISBN: 0-8223-6134-5






Migration and the Making of Industrial Sao Paulo
(Hardcover)
by Dr Paulo Fontes, Ned Sublette, Barbara Weinstein
Hardcover, 296 Pages, Published 2016 by Duke Univ Pr (Tx)
ISBN-13: 978-0-8223-6115-2, ISBN: 0-8223-6115-9






How to Change the World
A Manual for Social Marketers
by Ned Roberto
Published by Salt & Light Ventures, Inc. And Flipside Publishing
ISBN-13: 978-971-9951-25-4, ISBN: 971-9951-25-7






Segmenting
How Market Segmenting, Self-segmenting and Desegmenting are Changing the Marketing Game
by Ned Roberto
136 Pages
ISBN-13: 978-971-8611-13-5, ISBN: 971-8611-13-4






Marketing Breakthroughs
From Trials to Triumphs
by Chiqui Escareal-Go, Ned Roberto
207 Pages, Published 2011
ISBN-13: 978-971-94949-0-4, ISBN: 971-94949-0-5






The Best of Marketing Rx
For Brand & Marketing Executives
by Ned Roberto
284 Pages, Published 2009
ISBN-13: 978-971-27-2209-7, ISBN: 971-27-2209-0






The Best of Marketing Rx for Entrepreneurs
21 Marketing Prescriptions to Help Entrepreneurs Succeed
by Ned Roberto, Ardy Roberto
102 Pages, Published 2008
ISBN-13: 978-971-8935-04-0, ISBN: 971-8935-04-5






User-Friendly Marketing Research
How to Use Marketing Research To Make Profitable Decisions
by Ned Roberto, Edgar Reyes
Paperback, 371 Pages, Published 2006 by Life Cycle Press
ISBN-13: 978-971-8611-00-5, ISBN: 971-8611-00-2






User-Friendly Marketing Research
How to Use Marketing Research to Make Profitable Decisions
by Ned Roberto
371 Pages, Published 2006
ISBN-13: 978-971-8611-12-8, ISBN: 971-8611-12-6






Strategic market segmentation
how to market to the rich, the middle class, and the "masa"
by Ned Roberto
125 Pages, Published 2002
ISBN-13: 978-971-8611-02-9, ISBN: 971-8611-02-9






How to Make Local Governance Work
Listening to the Citizens' Voice and Taking Action : the Final Scorecard
by Ned Roberto
157 Pages, Published 2002
ISBN-13: 978-971-679-061-0, ISBN: 971-679-061-9






Socijalni marketing - kako poboljsati kvalitet zivota
by Ned Kotler Roberto, Nensi Li, Filip Kotler, Philip Kotler, Nancy Lee, Alan R. Andreasen
Hardcover, 599 Pages, Published 2008 by Clio
ISBN-13: 978-86-7102-331-3, ISBN: 86-7102-331-1






Social Marketing(2nd Edition)
Improving the Quality of Life
by Philip A. Kotler , Ned L. Roberto , Nancy R. Lee , Professor Philip Kotler , Eduardo L. Roberto
Paperback, 456 Pages, Published 2002 by Sage Publications, Inc
ISBN-13: 978-0-7619-2434-0, ISBN: 0-7619-2434-5

All Authors

Ned Roberto

Philip Kotler

Eduardo Roberto

Ned Sublette Paulo Roberto Ribeiro Fontes

John Davis

Chiqui Escareal-Go

Ardy Roberto

Edgar Reyes

Nensi Li

Filip Kotler


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2008

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