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Marketing(Updated)
an Introduction
by Martin Christopher, Malcolm Mcdonald
Paperback, 352 Pages, Published 1991 by Pan Macmillan
ISBN-13: 978-0-330-32046-7, ISBN: 0-330-32046-7






Marketing
An Introductory Text
by Martin Christopher, Malcolm Mcdonald
Paperback, 352 Pages, Published 1995 by Palgrave Macmillan
ISBN-13: 978-0-333-62587-3, ISBN: 0-333-62587-0






Marketing Plans
Tutor Resource Pack
by Malcolm Mcdonald
Paperback, 464 Pages, Published 1995 by Butterworth-Heinemann Ltd
ISBN-13: 978-0-7506-2304-9, ISBN: 0-7506-2304-7






Marketing Plans
by Malcolm Mcdonald, John Parry Griffin
Paperback, 230 Pages, Published 1991 by Butterworth-Heinemann
Import
ISBN-13: 978-0-7506-0107-8, ISBN: 0-7506-0107-8






Marketing Strategies(1st Edition)
New Approaches, New Techniques (Best of Long Range Planning - Second Series)
by Malcolm Mcdonald
Hardcover, 250 Pages, Published 1995 by Emerald Group Publishing Limited
ISBN-13: 978-0-08-042572-6, ISBN: 0-08-042572-0






Strategic Marketing Planning, 2e(2nd Edition)
by Malcolm Mcdonald
Paperback, 224 Pages, Published 1996 by Kogan Page
ISBN-13: 978-0-7494-2096-3, ISBN: 0-7494-2096-0






Effective Marketing Management
by Martin Christopher, Malcolm Mcdonald
Paperback, 129 Pages, Published 1993 by Unknown
ISBN-13: 978-0-947767-48-8, ISBN: 0-947767-48-7






Retail Marketing Plans
How to Prepare Them, How to Use Them (Professional Development Series)
by Malcolm Mcdonald
Hardcover, 338 Pages, Published 1992 by Butterworth-Heinemann Ltd
ISBN-13: 978-0-7506-0154-2, ISBN: 0-7506-0154-X






Key Marketing Concepts
(Macmillan business)
by Mike Meldrum, Malcolm Mcdonald
Paperback, 320 Pages, Published 1995 by Palgrave Macmillan
ISBN-13: 978-0-333-64563-5, ISBN: 0-333-64563-4






The Marketing Planner(Illustrated)
by Malcolm Mcdonald
Hardcover, 160 Pages, Published 1991 by Butterworth-Heinemann Ltd
Illustrated
ISBN-13: 978-0-7506-0094-1, ISBN: 0-7506-0094-2






Towards Excellence in Marketing Strategy
the Role of Systems in Strategic Marketing and Business Planning
by Malcolm Mcdonald, Wendy Hewson, Hugh Wilson, Hewson Consulting Group
Paperback, 253 Pages, Published 1996 by Hewson Consulting Group
ISBN-13: 978-1-898150-02-2, ISBN: 1-898150-02-8






The Marketing Plan; A Pictorial Guide for Managers(Updated)
by Malcolm Mcdonald, Peter Morris
Paperback, 96 Pages, Published 1993 by Butterworth-Heinemann Ltd
ISBN-13: 978-0-7506-0678-3, ISBN: 0-7506-0678-9






Market Segmentation
A Step-by-step Approach to Creating Profitable Market Segments
by Malcolm Mcdonald, Ian K. Dunbar
Hardcover, 288 Pages, Published 1995 by Palgrave Macmillan
ISBN-13: 978-0-333-63722-7, ISBN: 0-333-63722-4






Earth forces
by Alan Doherty, Malcolm Mcdonald
Paperback, 16 Pages, Published 1994 by Scottish Association Of Geography Teachers In Conjunction With Geocom
ISBN-13: 978-0-9524210-0-9, ISBN: 0-9524210-0-3






How to Sell a Service(Updated)
Guidelines for Effective Selling in a Service Business (Professional Development)
by Malcolm Mcdonald, John Leppard
Paperback, 256 Pages, Published 1993 by Butterworth-Heinemann Ltd
ISBN-13: 978-0-7506-1900-4, ISBN: 0-7506-1900-7






River Basin Management
(Aspects of Applied Geography)
by Malcolm Mcdonald, Alan Doherty, Martin Duddin
Paperback, 48 Pages, Published 1992 by Hodder Arnold H&S
ISBN-13: 978-0-340-55394-7, ISBN: 0-340-55394-4






Urban Change and Its Management
by Jim Bruce, Alan Doherty, Malcolm Macdonald, Malcolm Mcdonald
Hardcover, 48 Pages, Published 1996 by Hodder Arnold H&S
ISBN-13: 978-0-340-62097-7, ISBN: 0-340-62097-8






Super Job Search(2nd Edition)
The Complete Manual for Job-Seekers and Career-Changers
by Peter K. Studner, Malcolm Mcdonald
Paperback, 364 Pages, Published 1996 by Mercury Business Books
Import
ISBN-13: 978-1-85252-266-7, ISBN: 1-85252-266-6






Marketing by Matrix
100 Practical Ways to Improve Your Strategic and Tactical Marketing
by Malcolm B. Mcdonald, John W. Leppard
Paperback, 180 Pages, Published 1992 by Butterworth-Heinemann Ltd
ISBN-13: 978-0-7506-0408-6, ISBN: 0-7506-0408-5






Competitive Marketing Strategy for Europe
Developing, Maintaining and Defending Competitive Advantage - McDonald, Malcolm - Har
by Linden Brown, Malcolm Mcdonald
Hardcover, 384 Pages, Published 1994 by Palgrave Macmillan
ISBN-13: 978-0-333-61350-4, ISBN: 0-333-61350-3



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