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Books by Malcolm Mcdonald






Aston University 'Branding' Bundle(4th Edition)
Creating Powerful Brands, Fourth Edition (Volume 1)
by Leslie De Chernatony, Elaine Wallace, Malcolm Mcdonald
Paperback, 496 Pages, Published 2010 by Taylor & Francis
Mobipocket_Ebook
ISBN-13: 978-1-85617-849-5, ISBN: 1-85617-849-8






Marketing Plans(1st Edition)
A Complete Guide in Pictures
by Malcolm Mcdonald, Peter Morris
Paperback, 168 Pages, Published 2012 by Wiley
ISBN-13: 978-1-119-94313-6, ISBN: 1-119-94313-2






Web Security Basics for Developers(Illustrated)
by Malcolm Mcdonald
Paperback, 270 Pages, Published 2020 by No Starch Press
ISBN-13: 978-1-59327-994-3, ISBN: 1-59327-994-9






Market Segmentation(Updated)
How to Do It and How to Profit from It
by Malcolm Mcdonald, Ian Dunbar
Paperback, 512 Pages, Published 2012 by Wiley
ISBN-13: 978-1-118-43267-9, ISBN: 1-118-43267-3






Marketing Accountability(1st Edition)
A New Metrics Model to Measure Marketing Effectiveness
by Malcolm Mcdonald, Peter Mouncey, Susan Bixler
Hardcover, 293 Pages, Published 2012 by Kogan Page
ISBN-13: 978-0-7494-5386-2, ISBN: 0-7494-5386-9






100 Practical Ways to Improve Customer Experience(1st Edition)
Achieve End-to-End Customer Engagement in a Multi-Channel World
by Martin Newman, Malcolm Mcdonald
Paperback, 304 Pages, Published 2018 by Kogan Page
ISBN-13: 978-0-7494-8267-1, ISBN: 0-7494-8267-2






Market Segmentation(1st Edition)
How to do it, how to profit from it
by Malcolm Mcdonald, Ian Dunbar, Mc Donald
Paperback, 512 Pages, Published 2004 by Butterworth-Heinemann
ISBN-13: 978-0-7506-5981-9, ISBN: 0-7506-5981-5






Key Account Management, Second Edition(2nd Edition)
The Definitive Guide
by Malcolm Mcdonald, Diana Woodburn
Paperback, 416 Pages, Published 2005 by Butterworth-Heinemann
ISBN-13: 978-0-7506-6246-8, ISBN: 0-7506-6246-8






New Marketing(1st Edition)
(Pb 2003)
by Malcolm Mcdonald, Hugh Wilson
Paperback, 230 Pages, Published 2002 by Butterworth-Heinemann
ISBN-13: 978-0-7506-5387-9, ISBN: 0-7506-5387-6






The Complete Marketer(1st Edition)
60 Essential Concepts for Marketing Excellence
by Professor Malcolm Mcdonald, Mike Meldrum
Paperback, 336 Pages, Published 2013 by Kogan Page
ISBN-13: 978-0-7494-6676-3, ISBN: 0-7494-6676-6






Key Account Management(3rd Edition)
The Definitive Guide
by Malcolm Mcdonald, Diana Woodburn
Paperback, 496 Pages, Published 2011 by Wiley
ISBN-13: 978-0-470-97415-5, ISBN: 0-470-97415-X






Marketing Plans That Work, Second Edition(2nd Edition)
by Warren J. Keegan, Malcolm Mcdonald
Paperback, 264 Pages, Published 2001 by Butterworth-Heinemann
ISBN-13: 978-0-7506-7307-5, ISBN: 0-7506-7307-9






Marketing Plans, Fourth Edition(4th Edition)
How to prepare them, how to use them (Marketing Series (London, England). Professional Development.)
by Malcolm Mcdonald, Institute Of Marketing
Paperback, 578 Pages, Published 1999 by Butterworth-Heinemann
Kindle Ebook
ISBN-13: 978-0-7506-4116-6, ISBN: 0-7506-4116-9






Key Marketing Concepts
(Macmillan business)
by Mike Meldrum, Malcolm Mcdonald
Paperback, 320 Pages, Published 1995 by Palgrave Macmillan
ISBN-13: 978-0-333-64563-5, ISBN: 0-333-64563-4






Marketing Plans(7th Edition)
How to Prepare Them, How to Use Them
by Hugh Wilson, Professor Malcolm Mcdonald, Malcolm Mcdonald
Paperback, 592 Pages, Published 2011 by Wiley
ISBN-13: 978-0-470-66997-6, ISBN: 0-470-66997-7






Marketing Accountability(Reprint)
A New Metrics Model to Measure Marketing Effectiveness
by Malcolm Mcdonald, Peter Mouncey, Philip Kotler
Paperback, 304 Pages, Published 2011 by Kogan Page
ISBN-13: 978-0-7494-6263-5, ISBN: 0-7494-6263-9






Key Account Plans(1st Edition)
The Practitioners Guide to Profitable Planning
by Lynette Ryals, Malcolm Mcdonald
Paperback, 408 Pages, Published 2008 by Butterworth-Heinemann
Mobipocket_Ebook
ISBN-13: 978-0-7506-8367-8, ISBN: 0-7506-8367-8






Marketing Plans, Sixth Edition(6th Edition)
How to prepare them, how to use them
by Malcolm Mcdonald
Paperback, 704 Pages, Published 2007 by Butterworth-Heinemann
ISBN-13: 978-0-7506-8386-9, ISBN: 0-7506-8386-4






Marketing(2nd Edition)
A complete guide in pictures, Second Edition
by Malcolm Mcdonald, Peter Morris
Paperback, 168 Pages, Published 2004 by Butterworth-Heinemann Ltd
ISBN-13: 978-0-7506-6198-0, ISBN: 0-7506-6198-4






Creating Powerful Brands, Third Edition(3rd Edition)
by Leslie De Chernatony, Malcolm Mcdonald
Paperback, 496 Pages, Published 2003 by Butterworth-Heinemann
Mobipocket_Ebook
ISBN-13: 978-0-7506-5980-2, ISBN: 0-7506-5980-7



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