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International Marketing strategy planning, market entry & implementation by Roger Bennett, Jim Blythe 362 Pages, Published 2003 ISBN-13: 978-7-04-014180-1, ISBN: 7-04-014180-9 |
消费者行为学//工商管理精要系列/Consumer behaviour by Jim Blythe 206 Pages, Published 1997 ISBN-13: 978-7-300-02485-1, ISBN: 7-300-02485-8 |
Jim Blythe