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 |  | Marketing Research (9th Edition) by David A. Aaker, V. Kumar, George S. Day Hardcover, 792 Pages, Published 2006 by Wiley, 9th Edition
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 |  | Market Driven Strategy: Processes for Creating Value by George S. Day Hardcover, 405 Pages, Published 1990 by Free Press
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 |  | Essentials of Marketing Research, Edition with SPSS 13.0 Set (2nd Edition) by V. Kumar, David A. Aaker, George S. Day Hardcover, 553 Pages, Published 2005 by Wiley, 2nd Edition
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 |  | Marketing Public Transit: A Strategic Approach (Praeger Series in Public and Nonprofit Sector Marketing) by Christopher Lovelock, Gordon Lewin, George S. Day, John E.G. Bateson Hardcover, 238 Pages, Published 1987 by Praeger Publishers
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 |  | Essentials of Marketing Research - Text Only (2nd Edition) by V. Kumar, David A. Aaker, George S. Day Hardcover, 512 Pages, Published 2002 by John Wiley&Sons, 2nd Edition
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 |  | Aaker Marketing Research 3ed (2nd Edition) by David A. Aaker, George S. Day Paperback, 696 Pages, Published 1986 by John Wiley and Sons (WIE), 2nd Edition
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 |  | Strategic Market Planning: The Pursuit of Competitive Advantage by George S. Day Paperback, 237 Pages, Published 1984 by West Publishing Company
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 |  | Consumerism: Search for the Consumer Interest by David A. Aaker; Other Contributor-George S. Day Paperback, Published 1971 by Free Press
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 |  | Market Driven Strategy: Processes for Creating Value by George S. Day Paperback, Published 1990 by Free Press
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 |  | Is It Real? Can We Win? Is It Worth Doing? Managing Risk and Reward in an Innovation Portfolio by George S. Day Digital, 14 Pages, Published 2007 by Harvard Business Review
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