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Strategic Marketing Management, 9th Edition
by Alexander Chernev
296 Pages, Published 2018 by Cerebellum Press
ISBN-13: 978-1-936572-18-2, ISBN: 1-936572-18-4






Mastering the Case Interview, 9th Edition
The MBA Guide to Consulting, Marketing, and Management Case Analysis
by Alexander Chernev
Published 2018 by Cerebellum Press
ISBN-13: 978-1-936572-27-4, ISBN: 1-936572-27-3






Marketing Management
[pearson Channel]
by Philip Kotler, Kevin Keller, Alexander Chernev
Published 2021 by Pearson
ISBN-13: 978-0-13-670864-3, ISBN: 0-13-670864-1






Strategic Brand Management
by Alexander Chernev
216 Pages, Published by Cerebellum Press
ISBN-13: 978-1-936572-34-2, ISBN: 1-936572-34-6






Strategic Brand Management, 2nd Edition
by Alexander Chernev
206 Pages, Published 2018 by Cerebellum Press
ISBN-13: 978-1-936572-38-0, ISBN: 1-936572-38-9






Revel For Marketing Management -- Access Card
by Philip Kotler, Kevin Keller, Alexander Chernev
Published 2021 by Pearson
ISBN-13: 978-0-13-734405-5, ISBN: 0-13-734405-8






Revel for Marketing Management -- Combo Access Car Format
Access Code Card
by Philip Kotler, Kevin Keller, Alexander Chernev
Published 2021 by Pearson
ISBN-13: 978-0-13-734404-8, ISBN: 0-13-734404-X






Strategic Marketing Management, 8th Edition
(Chinese)
by Alexander Chernev
234 Pages, Published 2015 by Cerebellum Press
ISBN-13: 978-1-936572-33-5, ISBN: 1-936572-33-8






Kellogg on Marketing
The Marketing Faculty of the Kellogg School of Management
by Alexander Chernev, Philip Kotler
441 Pages, Published 2023 by John Wiley & Sons
ISBN-13: 978-1-119-90625-4, ISBN: 1-119-90625-3






Strategic Marketing Management, 8th Edition
by Alexander Chernev
284 Pages, Published 2014 by Cerebellum Press
ISBN-13: 978-1-936572-28-1, ISBN: 1-936572-28-1






Strategic Marketing Management, 7th Edition
by Alexander Chernev, Philip Kotler
Digital, Published 2012 by Cerebellum Press
ISBN-13: 978-1-936572-17-5, ISBN: 1-936572-17-6






The Marketing Plan Handbook, 5th Edition
by Alexander Chernev
Published 2018 by Cerebellum Press
ISBN-13: 978-1-936572-54-0, ISBN: 1-936572-54-0






The Business Model
How to Develop New Products, Create Market Value and Make the Competition Irrelevant
by Alexander Chernev
218 Pages, Published 2017 by Cerebellum Press
ISBN-13: 978-1-936572-49-6, ISBN: 1-936572-49-4






The Marketing Plan Handbook, 4th Edition
by Alexander Chernev
Published 2015 by Cerebellum Press
ISBN-13: 978-1-936572-43-4, ISBN: 1-936572-43-5






Foundations and Trends in Marketing, Issue 1
Product Assortment and Consumer Choice: an Interdisciplinary Review
by Alexander Chernev
73 Pages, Published 2012
ISBN-13: 978-1-60198-535-4, ISBN: 1-60198-535-5






Advances in National Brand and Private Label Marketing
Fifth International Conference, 2018
by Alexander Chernev
176 Pages, Published 2018 by Springer
ISBN-13: 978-3-319-92084-9, ISBN: 3-319-92084-7






Strategia e valore
Le scelte del marketing strategico
by Alexander Chernev
304 Pages, Published 2014 by Pearson
ISBN-13: 978-88-6518-390-8, ISBN: 88-6518-390-X

All Authors

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Philip Kotler

Kevin Keller


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