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Principles of Marketing (17th Ed) by Gary Armstrong, Philip T. Kotler, Kotler/ Armstrong/ Agniho, Pearson Education Paperback, 728 Pages, Published 2018 by Pearson India ISBN-13: 978-93-5286-561-1, ISBN: 93-5286-561-8 |
Strategic Management A Competitive Advantage Approach, Concepts & Cases, 16/e [Paperback] David by Fred R. David , Marian Burk Wood , Pearson India , S.K. Pal Paperback, 700 Pages, Published 2018 by Pearson India ISBN-13: 978-93-5306-283-5, ISBN: 93-5306-283-7 |