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 | | Marketing Management(11th Edition) Knowledge and Skills, (Irwin Marketing) by J. Paul Peter, James Donnelly Jr Hardcover, 816 Pages, Published 2012 by Mcgraw-Hill Education ISBN-13: 978-0-07-786105-6, ISBN: 0-07-786105-1 |
 | | Preface to Marketing Management(11th Edition) by J. Paul Peter, James Donnelly Jr, James H. Donnelly Paperback, 288 Pages, Published 2007 by Mcgraw-Hill/Irwin ISBN-13: 978-0-07-338096-4, ISBN: 0-07-338096-2 |
