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 | | Services Marketing in a Changing Environment, Chapter 4 Keys to Successful Services Marketing: Customer Orientation, Creed, Consistency by Kenneth Bernhardt, Nancy Gust, Diane H. Schmalensee Published 2011 ISBN-13: 978-1-61311-093-5, ISBN: 1-61311-093-6 |
 | | A Preface To Marketing Management(15th Edition) by J. Paul Peter , James Donnelly Jr Paperback, 290 Pages, Published 2018 by Mcgraw-Hill Education International Edition ISBN-13: 978-1-260-28725-7, ISBN: 1-260-28725-4 |
 | | Loose Leaf for A Preface to Marketing Management(15th Edition) by J. Paul Peter , James Donnelly Jr Paperback, 288 Pages, Published 2018 by Mcgraw-Hill Education Student Edition ISBN-13: 978-1-260-30016-1, ISBN: 1-260-30016-1 |
 | | A Preface to Marketing Management(14th Edition) (Irwin Marketing) by J. Paul Peter , James Donnelly Jr Paperback, 288 Pages, Published 2014 by Mcgraw-Hill Education Abridged ISBN-13: 978-0-07-786106-3, ISBN: 0-07-786106-X |
 | | Marketing Management(11th Edition) Knowledge and Skills, (Irwin Marketing) by J. Paul Peter , James Donnelly Jr Hardcover, 816 Pages, Published 2012 by Mcgraw-Hill Education ISBN-13: 978-0-07-786105-6, ISBN: 0-07-786105-1 |
 | | CSM 381(13th Edition) Consumer Marketing Management Course Readings (University of Alabama) by J. Paul Peter , James Donnelly Jr , Shirley Darr Paperback, 288 Pages, Published 2012 by Mcgraw-Hill Education ISBN-13: 978-0-07-802884-7, ISBN: 0-07-802884-1 |
 | | A Preface To Marketing Management(12th Edition) by J. Paul Peter , James Donnelly Jr , James H. Donnelly , The Same Paperback, 272 Pages, Published 2010 by Mcgraw-Hill/Irwin ISBN-13: 978-0-07-352996-7, ISBN: 0-07-352996-6 |
Kenneth Bernhardt
