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Marketing Management
Knowledge and Skills
by J. Paul Peter, James H. Donnelly
Hardcover, 730 Pages, Published 1986 by Business Publications, Incorporated
ISBN-13: 978-0-256-03073-0, ISBN: 0-256-03073-1






Practicing Managing for Performance(3rd Edition)
A Student Application and Involvement Guide to Accompany "Managing for Performance"
by John M. Ivancevich, James L. Gibson, Bonnie D. Phillips, James H. Donnelly
Paperback, 225 Pages, Published 1986 by Business Publications, Inc.
ISBN-13: 978-0-256-03424-0, ISBN: 0-256-03424-9

All Authors

James Donnelly

Paul Peter

John Ivancevich

James Gibson

Bonnie Phillips


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