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Global Marketing(3rd Edition)
Contemporary Theory, Practice, and Cases
by Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
Paperback, 568 Pages, Published 2020 by Routledge
ISBN-13: 978-0-367-19609-7, ISBN: 0-367-19609-3






Global Marketing(3rd Edition)
Contemporary Theory, Practice, and Cases
by Ilan Alon, Christiane Prange, Donata Vianelli, Eugene D. Jaffe
Hardcover, 568 Pages, Published 2020 by Routledge
ISBN-13: 978-0-367-19608-0, ISBN: 0-367-19608-5






Global Marketing
Contemporary Theory, Practice, and Cases
by Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
640 Pages, Published 2020 by Routledge
ISBN-13: 978-0-429-20334-3, ISBN: 0-429-20334-9






Global Marketing
Strategy, Practice, and Cases
by Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
852 Pages, Published 2020 by Routledge
ISBN-13: 978-0-429-51535-4, ISBN: 0-429-51535-9






Huawei Goes Global
Volume II: Regional, Geopolitical Perspectives and Crisis Management (Palgrave Studies of Internationalization in Emerging Markets)
by Wenxian Zhang, Ilan Alon, Christoph Lattemann
Paperback, 389 Pages, Published 2020 by Palgrave Macmillan
ISBN-13: 978-3-030-47578-9, ISBN: 3-030-47578-6






Huawei Goes Global
Volume II: Regional, Geopolitical Perspectives and Crisis Management
by Wenxian Zhang, Ilan Alon, Christoph Lattemann
391 Pages, Published 2020 by Springer Nature
ISBN-13: 978-3-030-47579-6, ISBN: 3-030-47579-4






China's Belt and Road Initiative(Reprint)
Changing the Rules of Globalization (Palgrave Studies of Internationalization in Emerging Markets)
by Wenxian Zhang, Ilan Alon, Christoph Lattemann
Paperback, 388 Pages, Published 2019 by Palgrave Macmillan
ISBN-13: 978-3-030-09229-0, ISBN: 3-030-09229-1






Huawei Goes Global
Volume I: Made in China for the World (Palgrave Studies of Internationalization in Emerging Markets)
by Zhang, Wenxian, Alon, Ilan, Lattemann, Christoph
Hard Cover, 383 Pages, Published 2020 by Palgrave Macmillan
ISBN-13: 978-3-030-47563-5, ISBN: 3-030-47563-8






Marketing internazionale. Strategie, principi e applicazioni
by Alon, Ilan
Softcover, Published 2023 by Giappichelli
ISBN-13: , ISBN: 

All Authors

Ilan Alon

Donata Vianelli

Christiane Prange

Eugene Jaffe

Christoph Lattemann

Wenxian Zhang


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Reprint


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