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 | | La Esencia del Marketing by Harvard Business Review Published by Norma ISBN-13: 978-958-04-3666-9, ISBN: 958-04-3666-5 |
 | | La Esencia del Marketing by Harvard Business Review Paperback, Published 1997 by Grupo Editorial Norma ISBN-13: 978-958-04-3665-2, ISBN: 958-04-3665-7 |
