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Annotated instructor's edition 2nd ed. Marketing
An introduction
by George Franke, Philip Kotler, Gary Armstrong, Michele D. Bunn
592 Pages, Published 1990 by Prentice-Hall
ISBN-13: 978-0-13-556432-5, ISBN: 0-13-556432-8

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Gary Armstrong

Michele Bunn

George Franke

Philip Kotler


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