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Introduction to Advertising & Promotion(2nd Edition) An Integrated Marketing Communications Perspective by George E. Belch, Michael A. Belch Hardcover, 928 Pages, Published 1992 by Richard D Irwin ISBN-13: 978-0-256-10516-2, ISBN: 0-256-10516-2 |
Introduction to Advertising and Promotion(2nd Edition) An Integrated Marketing Communications Perspective by Michael A. Belch, George Eugene Belch Paperback, 762 Pages, Published 1999 by Mcgraw-Hill Inc.,Us International Edition ISBN-13: 978-0-07-116088-9, ISBN: 0-07-116088-4 |
Belch, Michael A., Belch, George E.