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Introduction to Advertising & Promotion(2nd Edition)
An Integrated Marketing Communications Perspective
by George E. Belch, Michael A. Belch
Hardcover, 928 Pages, Published 1992 by Richard D Irwin
ISBN-13: 978-0-256-10516-2, ISBN: 0-256-10516-2






Introduction to Advertising and Promotion(2nd Edition)
An Integrated Marketing Communications Perspective
by Michael A. Belch, George Eugene Belch
Paperback, 762 Pages, Published 1999 by Mcgraw-Hill Inc.,Us
International Edition
ISBN-13: 978-0-07-116088-9, ISBN: 0-07-116088-4

All Authors

Michael Belch

George Belch

Belch, Michael A., Belch, George E.


All Bindings

Hardcover

Paperback


All Years

1999

1992




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