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Advertising and Promotion(5th Edition)
An Integrated Marketing Communications Perspective
by George Edward Belch, Michael A. Belch, George Eugene Belch
Hardcover, 880 Pages, Published 2000 by Irwin Professional Pub
ISBN-13: 978-0-07-231445-8, ISBN: 0-07-231445-1






Advertising and Promotion(5th Edition)
An Integrated Marketing-Communications Approach (The McGraw-Hill/Irwin series in marketing)
by George E. Belch, Michael A. Belch
Paperback, 19 Pages, Published 2000 by Mcgraw-Hill Publishing Co.
ISBN-13: 978-0-07-118026-9, ISBN: 0-07-118026-5






Advertising and Promotion with Powerweb(5th Edition)
by George E. Belch , Michael A. Belch
Hardcover, 19 Pages, Published 2001 by Mcgraw-Hill/Irwin
ISBN-13: 978-0-07-250882-6, ISBN: 0-07-250882-5

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George Belch

George Belch Et Michael Belch


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