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Advertising and Promotion(5th Edition) An Integrated Marketing Communications Perspective by George Edward Belch, Michael A. Belch, George Eugene Belch Hardcover, 880 Pages, Published 2000 by Irwin Professional Pub ISBN-13: 978-0-07-231445-8, ISBN: 0-07-231445-1 |
Advertising and Promotion(5th Edition) An Integrated Marketing-Communications Approach (The McGraw-Hill/Irwin series in marketing) by George E. Belch, Michael A. Belch Paperback, 19 Pages, Published 2000 by Mcgraw-Hill Publishing Co. ISBN-13: 978-0-07-118026-9, ISBN: 0-07-118026-5 |
Advertising and Promotion with Powerweb(5th Edition) by George E. Belch , Michael A. Belch Hardcover, 19 Pages, Published 2001 by Mcgraw-Hill/Irwin ISBN-13: 978-0-07-250882-6, ISBN: 0-07-250882-5 |
George Belch