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 | | Introduction to Advertising and Promotion(3rd Edition) An Integrated Marketing Communications Perspective (The Irwin Series in Marketing) by George Edward Belch, Michael A. Belch, George Eugene Belch Hardcover, 784 Pages, Published 1994 by Irwin Professional Pub ISBN-13: 978-0-256-13696-8, ISBN: 0-256-13696-3 |
