Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies) By B.J. Fogg, Stuart Card, Jonathan Grudin, Jakob Nielsen, Mark Linton, Tim Skelly, G. E. Fogg ISBN: 9781558606432 Published: 2002 Number of Pages: 312 Edition: 1st Binding: Paperback

Pricing & Availability: Additional Details: Product Type: Book Publisher: Morgan Kaufmann Description: Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers―anyone who wants to leverage or simply understand the persuasive power of interactive technology―will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial―and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. * Filled with key term definitions in persuasive computing*Provides frameworks for understanding this domain*Describes real examples of persuasive technologies

Fixed-Length Data Elements - Additional Material Characteristics: m d

Library of Congress Control Number
   - LC control Number:  2002110617
   - LC control Number: 2002110617

National Bibliography Number
   - Source: bnb: GBA2-T6439: GBA413095

International Standard Book Number: 1558606432: 1558606432 (pbk. : alk. paper)
   - Canceled/invalid ISBN: 1558606432 (pbk. : alk. paper)

Library of Congress Call Number
   - Classification number: BF637.P4
   - Item number: F55 2003
   - Item number: F55 2003b

Dewey Decimal Classification Number
   - Edition number: 21
   - Classification number: 153.8/52/0285
   - Classification number: 153.8520285
   - Classification number: 153.8520285 F64 2003
   - Classification number: 303.3/42

Main Entry - Personal Name
   - Personal name: Fogg, B. J
   - Personal name: Fogg, B. J.

Title Statement
   - Title: Persuasive technology
   - Title: Persuasive technology :
   - Remainder of title: using computers to change what we think and do /
   - Statement of responsibility, etc.: B. J. Fogg.
   - Statement of responsibility, etc.: B.J. Fogg
   - Statement of responsibility, etc.: B.J. Fogg.
   - Medium: [electronic resource] :

Varying Form of Title
   - Title proper/short title: Using computers to change what we think and do

Publication, Distribution, etc. (Imprint)
   - Place of publication, distribution, etc.: Amsterdam :
   - Place of publication, distribution, etc.: Amsterdam ;
   - Place of publication, distribution, etc.: Boston :
   - Place of publication, distribution, etc.: London :
   - Place of publication, distribution, etc.: San Francisco :
   - Name of publisher, distribution, etc.: Morgan Kaufmann Publishers,
   - Name of publisher, distribution, etc.: Morgan Kaufmann Publishers, /
   - Name of publisher, distribution, etc.: Morgan Kaufmann Publishers,,
   - Date of publication, distribution, etc.: c2003
   - Date of publication, distribution, etc.: c2003.
   - Place of manufacture: (Norwood, Mass. :
   - Manufacturer: Books24x7.com [generator])

Physical Description
   - Extent: xxviii, 283 p. :
   - Other physical details: ill. ;
   - Dimensions: 23 cm
   - Dimensions: 23 cm.

Series Statement/Added Entry - Title: Morgan Kaufmann series in interactive technologies: Morgan Kaufmann series in interactive technologies.: The Morgan Kaufmann series in interactive technologies

Series Statement: The Morgan Kaufmann series in interactive technologies: The Morgan Kaufmann series in interactive technologies.

General Note: Title from title screen.

Bibliography, etc. Note
   - Bibliography: Includes bibliographical references and index
   - Bibliography: Includes bibliographical references and index.

Formatted Contents Note: Foreword / Philip Zimbardo -- Preface -- Introduction: Persuasion in the digital age -- Overview of captology -- The functional triad : computers in persuasive roles -- Computers as persuasive tools -- Computers as persuasive media : simulation -- Computers as persuasive social actors -- Credibility and computers -- Credibility and the World Wide Web -- Increasing persuasion through mobility and connectivity -- The ethics of persuasive technology -- Captology : looking forward -- Appendix: Summary of principles.

Restrictions on Access Note
   - Terms governing access: Access restricted to subscribers.
   - Terms governing access: Licensed for access by U. of T. users.

Type of Computer File or Data Note
   - Type of computer file: Text.

Additional Physical Form available Note: Available also in a print ed.

System Details Note: Mode of access: Internet via World Wide Web.

Issuing Body Note: Digitized and made available by: Books 24x7.com.

Subject Added Entry - Topical Term
   - Topical term or geographic name entry element: Human-computer interaction
   - Topical term or geographic name entry element: Human-computer interaction.
   - Topical term or geographic name entry element: Persuasion (Psychology)
   - General subdivision: Computer programs
   - General subdivision: Computer programs.
   - General subdivision: Social aspects.

Added Entry - Corporate Name
   - Corporate name or jurisdiction name as entry element: Books24x7, Inc.

Series Added Entry - Uniform Title
   - Uniform title: Morgan Kaufmann series in interactive technologies
   - Uniform title: Morgan Kaufmann series in interactive technologies.