 | Convergence Culture: Where Old and New Media Collide
By Professor Henry Jenkins
ISBN: 9780814742815
Published: 2006
Number of Pages: 368
Edition: Other
Binding: Hardcover |
Pricing & Availability:Additional Details:
Product Type: Book
Publisher: NYU Press
Description: Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award2007 Choice Outstanding Academic TitleA classic study on the dynamic between an individual and different media channels Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways.Henry Jenkins, one of America’s most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show’s secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children. |
Library of Congress Control Number
- LC control Number:
2006007358 - LC control Number:
2006007358National Bibliography Number
- Source:
bnb:
GBA663442National Bibliographic Agency Control Number
- Source:
Uk - Record control number:
013512885International Standard Book Number:
0814742815 :
0814742815 (cloth : alk. paper):
9780814742815:
9780814742815 (cloth : alk. paper) - Terms of availability:
$29.95Other Standard Identifier
- Standard number or code:
9780814742815Geographic Area Code:
n-us---Library of Congress Call Number
- Classification number:
P - Classification number:
P94.65.U6 - Item number:
J46 2006Dewey Decimal Classification Number
- Edition number:
22 - Classification number:
302.230973Other Classification Number
- Number source:
bcl - Classification number:
05.20Main Entry - Personal Name
- Personal name:
Jenkins, Henry, - Dates associated with a name:
1958-Title Statement
- Title:
Convergence culture : - Remainder of title:
where old and new media collide / - Statement of responsibility, etc.:
Henry Jenkins - Statement of responsibility, etc.:
Henry Jenkins.Publication, Distribution, etc. (Imprint)
- Place of publication, distribution, etc.:
New York : - Place of publication, distribution, etc.:
New York, NY : - Name of publisher, distribution, etc.:
New York University Press, - Date of publication, distribution, etc.:
2006. - Date of publication, distribution, etc.:
c2006 - Date of publication, distribution, etc.:
c2006.Projected Publication Date:
0608Physical Description
- Extent:
xi, 308 p. : - Other physical details:
ill. - Other physical details:
ill. ; - Other physical details:
ill., port. ; - Dimensions:
24 cm - Dimensions:
24 cm.Bibliography, etc. Note
- Bibliography:
Includes bibliographical references (p. 261-278) and index - Bibliography:
Includes bibliographical references (p. 261-278) and index. - Bibliography:
Includes bibliographical references and index.Formatted Contents Note:
Introduction: "Worship at the Altar of Convergence": A New Paradigm for Understanding Media Change -- Spoiling Survivor: The Anatomy of a Knowledge Community -- Buying into American Idol: How We are Being Sold on Reality TV -- Searching for the Origami Unicorn: The Matrix and Transmedia Storytelling -- Quentin Tarantino's Star Wars?: Grassroots Creativity Meets the Media Industry -- Why Heather Can Write: Media Literacy and the Harry Potter Wars -- Photoshop for Democracy: The New Relationship Between Politics and Popular Culture -- Conclusion Democratizing Television?: The Politics of Participation.:
Introduction: "Worship at the Altar of Convergence": A New Paradigm for Understanding Media Change -- Spoiling Survivor: The Anatomy of a Knowledge Community -- Buying into American Idol: How We are Being Sold on Reality TV -- Searching for the Origami Unicorn: The Matrix and Transmedia Storytelling -- Quentin Tarantino's Star Wars?: Grassroots Creativity Meets the Media Industry -- Why Heather Can Write: Media Literacy and the Harry Potter Wars -- Photoshop for Democracy: The New Relationship Between Politics and Popular Culture -- Conclusion Democratizing Television?: The Politics of Participation.Summary, etc.:
Media analyst Jenkins delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues that struggles over convergence will redefine the face of American popular culture: industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets; at the same time, consumers envision a liberated public sphere, free of network controls. Jenkins explains the cultural shift as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.--From publisher description.Local Notes:
3Subject Added Entry - Topical Term
- Topical term or geographic name entry element:
Mass media and culture - Topical term or geographic name entry element:
Popular culture - Geographic subdivision:
United States - Geographic subdivision:
United States.
