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Media and Culture 7e with 2011 Update: An Introduction to Mass Communication

By University Richard Campbell, Bettina G. Fabos, Christopher R. Martin, Dr Richard Campbell

ISBN: 9780312609429

Published: 2010

Number of Pages: 624

Edition: 7th

Binding: Paperback


Pricing & Availability:
Additional Details:

Product Type: Book

Publisher: Bedford/St. Martin's

Description: The #1 introduction to mass communication text, Media and Culture offers a critical approach to media literacy, a cultural perspective, compelling storytelling, and comprehensive coverage of the media industries to help students understand the complex relationship between the mass media and our shared culture. And, because each year brings numerous changes in the media — whether it’s exploring new trends like Twitter, thinking about the future of journalism, or trying a Kindle for the first time — the Seventh Edition 2011 Update helps you bring the latest media trends into the classroom and into context.


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