Predictably Irrational: The Hidden Forces That Shape Our Decisions By Dan Inscribed Ariely ISBN: 9780061353239 UPC: 781349164904 Published: 2008 Number of Pages: 294 Edition: 1st Binding: Hardcover

Pricing & Availability: Additional Details: Product Type: Book Publisher: HarperCollins Description: 在线阅读本书 Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time.

International Standard Book Number: 006135323X: 9780061353239

Library of Congress Call Number
   - Classification number: HB74.P8
   - Item number: A75 2008
   - Item number: Pr 2008

Dewey Decimal Classification Number
   - Edition number: 22
   - Classification number: 330
   - Classification number: 330/.01

Main Entry - Personal Name
   - Personal name: Ariely, Dan.

Title Statement
   - Title: Predictably irrational :
   - Remainder of title: the hidden forces that shape our decisions /
   - Statement of responsibility, etc.: Dan Ariely.

Edition Statement: 1st ed.

Publication, Distribution, etc. (Imprint)
   - Place of publication, distribution, etc.: New York :
   - Name of publisher, distribution, etc.: Harper,
   - Date of publication, distribution, etc.: c2008.

Physical Description
   - Extent: xxii, 280 p. :
   - Extent: xxii, 280 p. ;
   - Other physical details: ill. ;
   - Dimensions: 23 cm.
   - Dimensions: 24 cm.

Bibliography, etc. Note
   - Bibliography: Includes bibliographical references (p. [259]-267) and index.
   - Bibliography: Includes bibliographical references and index.
   - Bibliography: Includes bibliographical references, appendix, and index.

Formatted Contents Note: 1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?: How an injury led me to irrationality and to the research described here -- The truth about relativity : why everything is relative, even when it shouldn't be -- The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- The cost of zero cost : why we often pay too much when we pay nothing -- The cost of social norms : why we are happy to do things, but not when we are paid to do them -- The influence of arousal : why hot is much hotter than we realize -- The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- The high price of ownership : why we overvalue what we have -- Keeping doors open : why options distract us from our main objective -- The effect of expectations : why the mind gets what it wants -- The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- The context of our character, part I : why we are dishonest, and what we can do about it -- The context of our character, part II : why dealing with cash makes us more honest -- Beer and free lunches : what is behavioral economics, and where are the free lunches?

Summary, etc.: An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

Subject Added Entry - Topical Term
   - Source of heading or term: bclaw
   - Topical term or geographic name entry element: Consumer behavior.
   - Topical term or geographic name entry element: Decision making.
   - Topical term or geographic name entry element: Economics
   - General subdivision: Psychological aspects.