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 | | Writing PR: A Multimedia Approach by Meta G. Carstarphen, Richard A. Wells ISBN-10: 9780801333378 ISBN-10: 0-8013-3337-7 ISBN-13: 9780801333378 ISBN-13: 978-0-8013-3337-8 Paperback 2003-11-15 Allyn & Bacon Find Lowest Price |
Editorials | ||
Product Description Writing PR: A Multimedia Approach is designed to teach effective and creative public relations writing through critical thinking tips, vivid examples, and expert perspectives. Students who use Writing PR: A Multimedia Approach will gain confidence in their ability to write and design across media platforms-an increasingly necessary skill-through careful repetition of key ideas, step-by-step guidance, tip boxes, and realistic examples ranging from student portfolios to top professionals' files. Professors will appreciate the lively style, pragmatic approach, and logical discussion of assignments in this text. | ||
Reviews | ||
Excellent Resource! Providing realistic examples coupled with thorough, thought-provoking information, Writing PR is a textbook that should be included in any college journalism and PR curriculum. Addressing topics that many other textbooks neglect, this well-crafted text provides students and others interested in the industry with a wealth of information, practical real world examples and resources for further study. | ||