Incisive analyses of mass media – including such forms as talk shows, MTV, the internet, soap operas, television sitcoms, dramatic series, pornography, and advertising—enable this provocative new edition of Gender, Race and Class in Media to engage students in critical mass media scholarship. Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption.

Ten new, original essays are included in this text, along with compelling previously published articles and book chapters by both established media scholars and new voices in the field. Together with new section introductions by Gail Dines and Jean Humez, the readings provide a solid yet accessible critical introduction to mass media studies.

Features:

• Authority. Original essays and important reprinted articles from renowned scholars comprise this comprehensive and diverse volume
• Accessibility. Work in cultural studies and queer theory is made accessible to undergraduate students
• Activist Philosophy. Extensive bibliography and media resources encourage conscientious activism.
• Integrated analysis. Race is examined throughout the text rather than treated in a separate chapter.

New to the Second Edition:

• Expanded coverage of "queer" representations in mass media
• New section introductions provide readers with a guide for each section
• New section on the violence debates and a new section on the Internet
• Two sections devoted to consumerism, marketing, and advertising

Recommended for courses in mass media, feminist theory, race, class, and gender, and social theory in the Sociology, Communication, and Women’s Studies disciplines. Also recommended as a general reference title for scholars and anyone interested in the representation of race, class, and gender in the media.