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 | | Marketing 10e: Marketing in the 21st Century by Joel R. Evans, Barry Berman ISBN-10: 9780759393257 ISBN-10: 0-7593-9325-7 ISBN-13: 9780759393257 ISBN-13: 978-0-7593-9325-7 Paperback 2006-09-16 Atomic Dog Find Lowest Price |
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Product Description The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc. | ||