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 | | Communication Works by Teri Gamble, Michael Gamble ISBN-10: 9780073297026 ISBN-10: 0-07-329702-X ISBN-13: 9780073297026 ISBN-13: 978-0-07-329702-6 Paperback 2006-10-10 McGraw-Hill Find Lowest Price |
Editorials | ||
Product Description Written for the introductory communication course, Communication Works presents communication principles, interpersonal communication, and public speaking in an engaging and highly interactive manner. Its use of questions in the narrative, margins, boxes, and captions support instructors who prefer to lead a discussion-oriented course. Recognizing the challenges that our world presents for the communication students of the 21st century, the new edition includes enhanced coverage of ethical, cultural, and technological issues, while maintaining its focus on skill-building. The ninth edition has been updated and streamlined to enhance the text's friendly language to promote ease of usability and help students focus on the most relevant aspects of communication. A revised service-learning component and new part-ending case studies have been added to help students assess and apply their knowledge. | ||
Reviews | ||
If this is Communications, then it should not be an academic discipline Seriously, this book is utter garbage. It is simply a rehashing of psychological hypotheses, sociological correlations and worst of all, management skills. I can't believe that this is what Communications majors actually study. It appears to be common sense. Here's a quote for you: Attraction is affected by the attractiveness. WOW! Gamble & Gamble actually bothered to write that down somewhere, and people are supposed to read this and feel smart from it? All this book has taught me is a severe distrust of the social sciences. Their overuse of the word "theory," a legitimate scientific word referring to a thorough explanation of a particular phenomena, is horrifying. What they really have are not theories in the scientific sense, but are closer to hypothesis or worse, conjectures. Little evidence is found in any of these "theories," besides vague percentages indicating correlation between two sets of data. Rarely is the percent astonishingly high that would indicate a valid hypothesis. Sorry guys, but this book is garbage. All I've learned is that one should not trust Psychology, Sociology, Business or Communications majors. And that is a shame for the first 3, because they are more legitimate than this written swill. With much disgust, Pope Clement. | ||
what it is this book was exactly as described from seller. I have not used it because after purchasing it the professor told us she no longer required us to have it, that we would only use 3 chapter. | ||
Required Reading Well, this book was required for the course I am taking - so it wasnt my choosing. I think that the book is far more biased that I am used to for a textbook. It expressed the author's opinions far more than giving concrete facts on the subject and I often dissagreed with the view points that the material presented. | ||
Great Book!! This book is an introductory course to accounting. It explains concepts and terminology in plain and basic English. To further enhance understanding of the materials, the authors have incorporated pictures and cartoons. This book is the newest edition and contains revised learning components and new part-ending case studies. The textbook also comes with a Student CD-ROM. It contains resources to help students, such as how to give a professional speech. Overall, this book is great for anyone who is taking an introductory course to accounting or anyone who wants to enhance their knowledge. | ||
Note To The Author: Opinion or Text... Make Up Your Mind Maybe I have it wrong, but I was under the impression that the definition of a good textbook was one that presented data in a precise yet beguiling manner. Opinions, be they social, political, personal or otherwise, would be left out of the mix. This premeditated omission serves a double purpose. The first is to allow the professor to add their own individual nuances and flavor to the body of the course material. The second purpose would be to allow the student to use the presentation of the straight facts, absorbed in the text reading assignments, to draw their own conclusions. There are seemingly thousands of useless graphs and photos, printed in full color. This fluff seems to be soley designed to drive the price up to almost $80.00! There also seems to be an extremely overt effort, on the part of the authors, to make the text "current" by mentioning 911 as many times as possible and including Justin Timberlake and similar such soon-to-be-forgotten icons of the month as suggested listening. This almost guarantees that, by the time another fall semester rolls around, this text will be outdated and force the "new" version to be thrust upon the already broke student. This is text writing style that makes publishers' accounting department heads grin ear to ear. And in the authors' rush to push opinion on the student, they seem to forget that 1970's and 1980's polls and surveys (footnoted) used to form theories are hardly worth the paper they are written on twenty and thirty years later. If the student is to believe that the world and the world of communication is changing at alarming speeds, how can trendy theories from a generation ago apply to modern social norms? They can't. The authors simply used outmoded theories to back up their own sweeping generalization that pour forth from the text's pages. And, just one more thing...........Our world is littered with terminology. Why present new "terminology" for the student to memorize that will NEVER be used in the business world. Why invent a now expression for a concept already printed and defined in Webster's. If absolutely mandatory, the very least the authors could do is to remember the rule I learned in the seventh grade: Never use the word you are defining in the definition of said word. | ||