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 | | The Blackwell Encyclopedic Dictionary of Marketing (Blackwell Encyclopedia of Management) by Barbara R. Lewis (Editor), Dale Littler (Editor) ISBN-10: 9781557869395 ISBN-10: 1-55786-939-1 ISBN-13: 9781557869395 ISBN-13: 978-1-55786-939-5 Hardcover 1997-09 Blackwell Publishers Find Lowest Price |
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Product Description The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing. | ||