 |
GetTextbooks.com
Compare Prices & Save up to 90% |
|
|
|
| Login | Sign up | My Wish List |
 | | Women in Mass Communication (SAGE Focus Editions) by Pamela J. Creedon (Editor) ISBN-10: 0803953860 ISBN-10: 0-8039-5386-0 ISBN-13: 9780803953864 ISBN-13: 978-0-8039-5386-4 Hardcover 1993-10-19 Sage Publications, Inc Find Lowest Price |
Editorials | ||
Product Description The significance of feminist contributions to the field of mass communication is more important now than ever before. In its second edition, Women in Mass Communication has been greatly expanded and updated to cover the most urgent issues of today. New to this edition are chapters on the professional perspective of a network news station, the climate for women in higher education, the construction of gender in textbooks, and the status of research on visual images of women in the media. Chapters on gender, color, culture, career outlook, advertising, media law, and curriculum reform have been extensively expanded and updated. With a particular emphasis on race and culture, leading scholars in the field provide compelling analyses on the ways in which feminist theory and feminist perspectives have been incorporated into mass communication. The most comprehensive text on women and mass communication, Women in Mass Communication, Second Edition is required reading for all mass communication scholars, professionals, and students. Also, this landmark volume provides excellent insights for anyone interested in women's roles and progress in mass communication. | ||
Reviews | ||
Fascinating Comprehensive Survey on Women in Mass Comm. Very well written collection on that status of women in the media. This is a collection of essays about gender values in mass communication. The editor, Pamela J. Creedon, has identified a wide range of issues for discussion. Inspite of the huge scope of the book, the essays remain cohesive and well-knit. The book looks at the increased number of women scholars in this area and its effects. ("gender switch"). A key message of the book is that a significant change in status quo will occur, not when women try to change the system, but when they improve their position within the system and change the internal dynamics therein. A second message is that the gender roles defined by white male counterparts serve as the basis of gender inequity. The collection ends on an optimistic note and the last few essays talk about how to challenge current gender values. | ||