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 | | Media Ethics: Cases and Moral Reasoning by Mark Fackler, Kim B. Rotzoll, Kathy B. McKee, Clifford G. Christians (Editor) ISBN-10: 9780801317897 ISBN-10: 0-8013-1789-4 ISBN-13: 9780801317897 ISBN-13: 978-0-8013-1789-7 Textbook Binding 1997-10 Longman Pub Group Find Lowest Price |
Editorials | ||
Product Description Aiming to expand ethical awareness, this market-leading book uses original case studies and commentaries about actual media experiences to get readers thinking analytically about ethical situations in mass communication. Focusing on a wide spectrum of issues, the cases in the book cover journalism, broadcasting, advertising, public relations and entertainment. For anyone interested in the ethical aspects of mass communication. | ||
Reviews | ||
Best Applied Ethics Text, Media or Otherwise A previous reviewer criticizes the book because throught-provoking discussions are begun but not wrapped up or resolved. If they were, the book would not fulfill its function. It's a TEXTBOOK for college classroom settings like the one in which I've used it, and all previous editions, over the past 15 or so years. It's purpose is to provoke discussion so that readers will thrash out the available options and do their own moral reasoning. Using the Potter Model for moral reasoning as a foundation, the case study approach provides ample and diverse application material from classic situations to current events. The value of the Potter Model approach is well worth securing any edition of the text - it's the case studies which change from edition to edition. The only drawback is the exorbitant price - all part of this wretched "gotcha!" situation students find themselves in, where publishers seem to be getting away with charging prices that begin at more than double what the market would tolerate for an equivalent non-textbook. Longman employees should be ashamed of themselves for gouging college students $74 for a paperback book which is widely used and therefore not a specialty oddball. It's still a great book if you want to learn how to DO moral reasoning, with broad application to one's personal life. | ||
Mediocre The book is a great discussion started but hardly resolves any of the problems it presents. | ||