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 | | Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms (Haworth Marketing Resources) (Haworth Marketing Resources) by Art Weinstein ISBN-10: 0789002515 ISBN-10: 0-7890-0251-5 ISBN-13: 9780789002518 ISBN-13: 978-0-7890-0251-8 Hardcover 1998-08-04 Routledge Find Lowest Price |
Reviews | ||
Defining Your Market--Excellent for Amateurs & Professionals Art Weinstein delivers a powerful and insightful detailed plan for defining your target market. It is complex and well researched, yet simple to understand. He is able to use terminology familiar to marketing and business professionals, yet at the same time introduce amateurs to the marketing industry. He employs unique and creative methods to keep the reader's interest such as: - Real world case studies (both success stories and failures) - Hilariously funny, yet relevant cartoon clips - Inspirational and motivational quotes from business leaders & well-known philosophers Technologically up-to-date and very practical: This book is absolutely a must read for today's business professionals and scholars alike!!! | ||