The term `Tarantinian' has been coined to refer to a set of sampled, self-authorizing signs that are cinematically assembled in processes of `consuming-producing-expending' in the general context of a postmodern capitalism that enjoins excess. The Tarantinian ethics are elaborated, in the midst of a homogenized fast-food, movie and video culture, in relation to heterogeneous events of violence, horror and laughter.

Witty and incisive, the book illuminates and interrogates contemporary structures of identity, desire and consumption. It will be of great interest to students of cultural studies, social theory and communication.