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 | | Hands-On Social Marketing: A Step-by-Step Guide by Nedra Kline Weinreich ISBN-10: 0761908668 ISBN-10: 0-7619-0866-8 ISBN-13: 9780761908661 ISBN-13: 978-0-7619-0866-1 Hardcover 1999-06-18 Sage Publications, Inc Find Lowest Price |
Editorials | ||
Product Description Hands-On Social Marketing provides a comprehensive guide to the social marketing process for professionals who wish to influence health or social behaviors using effective techniques of this emerging field. Written in a friendly, engaging style, this book leads the reader throughout the steps involved in developing, implementing, and evaluating a social marketing program. Hands-On Social Marketing also includes comprehensive worksheets and practical sidebars providing expert advice. This "how-to" book is both instructional and functional, with an emphasis on low-cost methods and do-it-yourself guidelines. After explaining the basic concepts of social marketing, Hands-On Social Marketing devotes a section to each of the five steps in the author's model of the social marketing process: Planning Message and materials development Pretesting Implementation Evaluation and feedback The main message of this book is that you yourself can do social marketing! About the Author Nedra Kline Weinreich is President of Weinreich Communications, a social marketing firm based in the San Francisco Bay Area. She has worked in the fields of social marketing and health communciations for many years for clients such as the U.S. Public Health Service Family Planning Grantees, Virginia Department of Health, U.S. Department of Energy, National Institute of Mental Health, and National Center of Child Abuse and Neglect Clearinghouse. She earned her master's degree in health and social behavior from the Harvard School of Public Health and is a certified health education specialist. In addition to conducting training and providing consultation on developing social marketing programs, she has written several articles on social marketing. She publishes a website, the Social Marketing Place, at, http://www.social-marketing.com. | ||
Reviews | ||
Made-to-Order for Social Marketers This work book is chock-filled with practical help for preparing an effective social marketing plan. I enjoyed the easy-to-use forms. Many great ideas for applying social marketing too. It's so hard to find resources that relate to the unique nature and challenges of this kind of marketing. If you are a non-profit change oriented social marketer you need this book on your shelf! | ||
Terrific resource for nonprofits I have used this resource with clients who have few resources and little experience in social marketing. It is a well written guidebook that explains the steps in developing social marketing strategies and provides well constructed worksheets. The book is extremely enlightening for organizations who are doing this for the first time or who cannot afford high-priced consultants. As a writer without much social marketing background, it helped me help my clients. It might be worth noting that the reference is designed for U.S. use and cites resources only available here, but I still found the basic approach helpful for an overseas client. | ||