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 | | Marketing Decisions for New and Mature Products (2nd Edition) by Robert D. Hisrich, Michael P. Peters ISBN-10: 9780675206471 ISBN-10: 0-675-20647-2 ISBN-13: 9780675206471 ISBN-13: 978-0-675-20647-1 Hardcover 1991-04 Prentice Hall Find Lowest Price |
Reviews | ||
Very practicle book I use this as a text in my lecture series for students in Product Management. This is one of the finest books in this subject. I need the instructors manual to organise my lecture programe in a better manner. | ||