Each chapter is centered around a real world business case study and develops this issue's relevant managerial economics principles in a straightforward manner. Examples of the major cases included in the text are: Coca Cola's vertical structure and pricing, Breakeven at the Asian Wall Street Journal, Fujitsu, Texas Instruments, and the DRAM industry, Qwest's 230% excess capacity, Northwest Airlines' pricing strategy, Airbus' organizational architecture, Microsoft vs. AOL in Internet service, and Amazon's vertical integration into warehousing. The discussions are reinforced with numerous supplementary cases, including Echo Bay Mines (Canada) and the Brisbane Concrete Cartel. Each chapter includes fifteen review questions to underscore basic principles, as well as over ten discussion questions to apply and expand upon these principles to recent business problems.

This second edition also emphasizes the economic principles of the "new economy," particularly scalability and network effects.

Dr. Png's Managerial Economics is head and shoulders above comparable managerial economics texts due to Png's use of relevant, real-world examples that drive home the course fundamentals. Dr. Png's content combines the science of Economics with the tenets of business strategy, providing the student with the perspective necessary to make intelligent business decisions in today's ever-changing business environment.

Instead of plodding over-explanation or over-simplification like many comparable texts, Dr. Png's work delivers the course concepts with informed clarity. Instead of feeling stupefied or unworthy after reading each chapter of the text, I increasingly gained a sense of knowledge and understanding as I progressed. This is the great difference between Dr. Png's work and the other comparable texts I have used: instead of feeling mystified, I finished the book with a higher degree of workable, usable economic know-how, that I have already incorporated into my every-day decision making

I highly recommend Dr. Png's Managerial Economics (2nd. Ed.) text to any student of business or anyone simply interested in keeping current with cutting-edge economic thought.

Dr. Png's Managerial Economics is head and shoulders above comparable managerial economics texts due to Png's use of relevant, real-world examples that drive home the course fundamentals. Dr. Png's content combines the science of Economics with the tenets of business strategy, providing the student with the key perspective needed to make intelligent business decisions in today's ever-changing business environment.

Instead of plodding over-explanation or over-simplification like many comparable texts, Dr. Png's work delivers the course concepts with informed clarity. Instead of feeling stupefied or unworthy after reading each chapter of the text, I increasingly gained a sense of knowledge and understanding as I progressed. This is the great difference between Dr. Png's work and the other comparable texts I have used: instead of feeling mystified, I finished the book with a higher degree of workable, usable economic know-how, that I have already incorporated into my every-day decision making

I highly recommend Dr. Png's Managerial Economics (2nd. Ed.) text to any student of business or anyone simply interested in keeping current with cutting-edge economic thought.

Dr. Png's Managerial Economics is head and shoulders above comparable managerial economics texts due to Png's use of relevant, real-world examples that drive home the course fundamentals. Dr. Png's content combines the science of Economics with the tenets of business strategy, providing the student with the key perspective needed to make intelligent business decisions in today's ever-changing business environment.

Instead of plodding over-explanation or over-simplification like many comparable texts, Dr. Png's work delivers the course concepts with informed clarity. Instead of feeling stupefied or unworthy after reading each chapter of the text, I increasingly gained a sense of knowledge and understanding as I progressed. This is the great difference between Dr. Png's work and the other comparable texts I have used: instead of feeling mystified, I finished the book with a higher degree of workable, usable economic know-how, that I have already incorporated into my every-day decision making

I highly recommend Dr. Png's Managerial Economics (2nd. Ed.) text to any student of business or anyone simply interested in keeping current with cutting-edge economic thought.