 |
GetTextbooks.com
Compare Prices & Save up to 90% |
|
|
|
| Login | Sign up | My Wish List |
 | | Marketing Planning & Strategy by Subhash C. Jain ISBN-10: 0538826487 ISBN-10: 0-538-82648-7 ISBN-13: 9780538826488 ISBN-13: 978-0-538-82648-8 Hardcover 1993-01 Thomson South-Western Find Lowest Price |
Editorials | ||
Book Description Written for the capstone course in Marketing or Marketing Strategy. Marketing Planning and Strategy will help students develop strategic marketing skills essential for todayUs global competition. This text focuses on marketing stratgey from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management. | ||