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 | | Management of Electronic Media by Alan B. Albarran ISBN-10: 0534262740 ISBN-10: 0-534-26274-0 ISBN-13: 9780534262747 ISBN-13: 978-0-534-26274-7 Hardcover 1996-07-03 Wadsworth Publishing Company Find Lowest Price |
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Book Description Driven by a variety of forces, the process of management for the electronic media has changed dramatically. The text presents a modern approach to management. Instead of addressing management of each of the media separately, the author asserts that a basic set of skills which apply to all media must first be learned before the specific needs of each industry are presented. | ||