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 | | The Future of e-Markets: Multidimensional Market Mechanisms by Martin Bichler ISBN-10: 0521801281 ISBN-10: 0-521-80128-1 ISBN-13: 9780521801287 ISBN-13: 978-0-521-80128-7 Hardcover 2001-07-02 Cambridge University Press Find Lowest Price |
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Book Description Multidimensional auction mechanisms is the new pricing model for e-business. By 2002 Business-to-business Internet auctions are estimated to reach $52.6 billion, while dynamically priced transactions will be 27% of the value of business-to-business electronic transactions. Combining economics with computer science this book is designed to empower business people to apply this new technology for the design, implementation and upgrade of electronic markets. For professionals, consultants, dotcomers and technology managers, as well as researchers in economics, information systems, operations management, computer science and observers of the e-Commerce phenomenon. | ||