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 | | Cases in Marketing Management by Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre Jeannet ISBN-10: 9780471547464 ISBN-10: 0-471-54746-8 ISBN-13: 9780471547464 ISBN-13: 978-0-471-54746-4 Hardcover 1991-12-13 Wiley Find Lowest Price |
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Product Description Offers an outstanding set of case materials and simulation for use in a variety of marketing courses. The 50 cases provide not only a wealth of background and trends but cover a wide assortment of marketing situations in consumer, industrial, domestic and international settings. | ||