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 | | New Dimensions in Investor Relations: Competing for Capital in the 21st Century (Wiley Frontiers in Finance) by Bruce W. Marcus, Sherwood Lee Wallace ISBN-10: 9780471141532 ISBN-10: 0-471-14153-4 ISBN-13: 9780471141532 ISBN-13: 978-0-471-14153-2 Hardcover 1997-11-03 Wiley Find Lowest Price |
Editorials | ||
Product Description The acknowledged bible on investor relations Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price, investments, and liquidity. Maximizing Your Investor Relations provides practical guidance needed to master this complex undertaking and advocate persuasively on your company's behalf to achieve greater recognition and value. Comprehensive and thoughtful, it focuses on controlling the day-to-day mechanics of investor relations to more effectively compete for capital. BRUCE W. MARCUS (Easton, Connecticut) has held senior executive positions with Mobil Corporation, Arthur Young & Co., and Coopers and Lybrand. SHERWOOD LEE WALLACE (Northbrook, Illinois) is President and CE of the Investor Relations Company. | ||
Reviews | ||
Helpful but outdated In general this is a helpful book for those new to the industry. However, I found it alarming that there has been no revision to this book since the internet bubble, 9/11, the corporate financing scandals of the early 00's, and the implementation of Sarbanes-Oxley. I'm curious about whether Bruce Marcus's newer book might be a better reference. | ||
Laborious. Master of the Obvious. Good for Newbies. If you're new to the field...then this is for you. But if you're experienced in IR -- as a practicioner or an executive, you'll find nothing new here. For example, pages on end on why IR is marketing. There's one page on the all-important roadshow presentation; it reads "The organization of the presentation is extremely important." Well, Duh... Laborious reading, but if you're a newbie and don't want to embarass yourself, lock yourself in a room with this for the weekend. | ||
A good read, but not a good reference guide I was looking for a great reference book that would quickly answer my questions. Unfortunately, this book must be read thoroughly (or at least a chapter at a time). The index could have been much, much more detailed. As it stands, the index is an afterthought, and a very bad one at that. With a better index, this could be a reference book. As it stands, it's still worth the read. I'll still be looking for a better reference guide, though. | ||
THE BEST BOOK THIS IS THE BIBLE FOR INVESTOR RELATIONS MANAGERS. YOU CAN FIND ANYTHING YOU WANT TO GET THE MOST OF YOUR FIRM VALUE TO PUBLIC. IT IS THE A-Z GUIDE FOR ALL OF US. | ||
An Excellent Beginner's Guide to IR A very thorough review of the growing Investor Relations profession. Identifies modern techniques, strategies, resources, and basic SEC disclosure rules used in everything from the pre-IPO to the annual meeting. A great primer for anyone considering a career in Investor Relations. | ||