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 | | The Marketing Edge: The New Leadership Role of Sales & Marketing in Manufacturing (Oliver Wight Library) by George E. Palmatier, Joseph S. Shull ISBN-10: 9780471132707 ISBN-10: 0-471-13270-5 ISBN-13: 9780471132707 ISBN-13: 978-0-471-13270-7 Hardcover 1995-03 Wiley Find Lowest Price |
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Product Description Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy. | ||