 |
GetTextbooks.com
Compare Prices & Save up to 90% |
|
|
|
| Login | Sign up | My Wish List |
 | | Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories by Martin Beck-Burridge, Jeremy Walton ISBN-10: 9780333925409 ISBN-10: 0-333-92540-8 ISBN-13: 9780333925409 ISBN-13: 978-0-333-92540-9 Hardcover 2002-02-09 Palgrave Macmillan Find Lowest Price |
Editorials | ||
Product Description Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development. | ||
Book Description Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development. | ||