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 | | Essentials of Marketing by Lamb, Hair, McDaniel ISBN-10: 9780324159530 ISBN-10: 0-324-15953-6 ISBN-13: 9780324159530 ISBN-13: 978-0-324-15953-0 Paperback 2002-06-15 South-Western Pub Find Lowest Price |
Editorials | ||
Product Description Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive and companion Web site. | ||
Reviews | ||
Good Basics Intro This book basically covers it all from basic concepts to how to market a retail chain. It serves as a great into book to marketing and is pretty easy to read along with many graphics and charts. It's sectioned off well enough to grasp particular concepts without having to read the entire book also. | ||
Get to the basics without the heavy details It seems like marketing books are getting longer and longer, trying to make marketing more and more complicated. It isn't rocket science. Essentials of Marketing goes in the oppositer direction, giving you the basics of things that will work. Covers all phases of the marketing mix and does it with a style that isn't the usual stuffiness. The fact the book is in the 4th edition says it has staying power. | ||
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