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 | | Marketing by William G. Zikmund, Michael d'Amico ISBN-10: 9780324028119 ISBN-10: 0-324-02811-3 ISBN-13: 9780324028119 ISBN-13: 978-0-324-02811-9 Hardcover 2000-12 South-Western Educational Publishing Find Lowest Price |
Editorials | ||
Product Description This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing. | ||
Reviews | ||
updated to include the internet This book is little changed since edition 5. There were some minor updates to case example to correct "dated" material. There are now references to internet marketing and drug marketing. This book is not worth the addtional cost over edition 5. The CDROM is a nice touch for those who like a multimedia experience. | ||