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 | | Advertising and Sales Promotion Strategy by Gerard J. Tellis ISBN-10: 0321014111 ISBN-10: 0-321-01411-1 ISBN-13: 9780321014115 ISBN-13: 978-0-321-01411-5 Hardcover 1997-08-12 Prentice Hall Find Lowest Price |
Reviews | ||
Bridging the gap between theory and practice This book is a complete handbook that will find itself on the bookshelves of advertising/ communication practitioners and researchers alike. It is unique in the way it approaches the study of advertising and sales promotions, combining strategic and tactical issues with real-world examples of creative advertising campaigns. The book is excellently researched and rich in providing insight and original ideas to the reader about the world's oldest profession! | ||